IGT to Modernize Casino Loyalty Club Prizing via Agreement with Gift & Go
Through IGT ADVANTAGE casino management system integration, Gift & Go will enable players to participate in promotional gift programs on slot machines for goods fulfilled by Amazon Business
LONDON, March 22, 2023 /PRNewswire/ -- International Game Technology PLC ("IGT") (NYSE: IGT) announced today that it recently signed an agreement with B2B gifting technology platform, Gift & Go. This relationship will provide casino operators who use the IGT ADVANTAGE™ casino management system the option to add Gift & Go's on-demand gifting technology platform to their slot machines' service window or secondary display via IGT's M5 content management technology. When deployed, Gift & Go enables players to conveniently participate in promotional gift programs and collect an array of goods that are fulfilled via Amazon Business.
"IGT's agreement with Gift & Go can provide incremental value to our IGT ADVANTAGE system customers by enabling players to get items from Amazon Business through casino loyalty club gifting programs," said Ryan Reddy, IGT SVP Global Video Poker, VLT, Systems and Payments. "We view this as a great way to enhance our systems solutions offering while helping our customers reduce product storage demands, labor requirements and capital allocations through a convenient and modern experience for their guests."
"Through our agreement with IGT, Gift & Go can integrate with the widely deployed IGT ADVANTAGE casino management system and help a diverse spectrum of casino operators significantly enhance their loyalty and continuity club gifting programs, which can help increase revenue and reduce player walk rate," said Jon Reuben, Gift & Go Co-CEO. "The proven Gift & Go platform helps casino operators maximize player retention and replace legacy processes with automation, personalization and convenience that players genuinely appreciate."
For more information on Gift & Go visit https://giftandgo.com. For more information, visit IGT.com, follow us on Facebook, LinkedIn, and Twitter, or watch IGT videos on YouTube.
IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 jurisdictions around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit www.igt.com.
About Gift & Go
Gift & Go is the new gifting technology platform that plugs into the power of Amazon Business to help organizations quickly, cost effectively and easily win more customers and keep existing ones. Don't get stuck with the same, limited selection of irrelevant rewards. Plug into Amazon Business with Gift & Go's unique gifting solution and give customers the freedom to choose a reward or incentive they actually want. Learn more at https://giftandgo.com
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SOURCE International Game Technology PLC