As Americans continue to struggle after an especially wrought year, IKEA is rolling out another initiative aimed at helping with CVOID-19 relief efforts. The home furnishing retailer's new program, "A Place Called Home," will partner directly with organizations Family Promise and Save the Children to aid families experiencing homelessness across the U.S. It will also seek to help underserved communities obtain adequate supplies and furnishings for remote learning needs.
This is the latest in a line of several aid efforts led by the Swedish furnishings company. In March and April of last year, IKEA donated $1.9 million to the American Red Cross, Feeding America, and local departments of health, as well as other medical organizations, and nonprofits.
“IKEA believes that home is the most important place in the world. We recognize that now more than ever, many families are in crisis as the pandemic has exacerbated issues facing lower-income students and at-risk and already homeless populations,” said IKEA U.S. Country Sustainability Manager Jennifer Keessonm in a press release.
For A Place Called Home IKEA is committing $540,000 in total funds to help assist American families experiencing homelessness and extreme economic distress. $150,000 will go to 30 local Family Promise affiliates to help with homelessness prevention and other stabilization services helping to keep families housed and employed. Another $150,000 will be donated throughout this March and April to support necessary upgrades to daycare centers and shelters within Family Promise’s network.
Claas Ehlers, The CEO of Family Promise, expressed his gratitude for the initiative in a statement: “IKEA has meant home for generations of families, providing comfort, style, and affordable furnishings that make a house or apartment truly a home," he says. "The commitment IKEA has to families at risk of homelessness and our Affiliates who work tirelessly to support them is inspiring.”
The remaining $240,000 from IKEA will go to support Save The Children's work to provide supplies and furnishings for doing at-home learning throughout the pandemic.
“For too many children across America, remote learning has become a tremendous challenge because they don’t have the proper school supplies or at-home learning environment to be successful,” said Betsy Zorio, Vice President of Save the Children’s U.S. Programs and Advocacy, in a statement.
"Save the Children is deeply grateful to IKEA for their longstanding support, and we are excited to partner with them to help give kids a productive space of their own to be proud of while they learn from home."
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