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I'm Holding Apple Under $400 (and I'm so Ashamed)

Richard Saintvilus

NEW YORK ( TheStreet) -- I'm getting a lump in my throat seeing shares of Apple breaking below $400 onthe way to a new 52-week low of $394 as of this writing.

I struggle reconciling how this company, with all of its $137 billion in cash and a dominant portfolio of products, can trade at such a discount. Remarkably, both Microsoft and Dell now carry higher P/E ratios than Apple. It doesn't' make sense. How can this market, filled with so many bright people, be so dumb?

Is Apple a laughing stock?

Aside from feeling a great deal of regret and anger, I was embarrassed to be an Apple shareholder, which prompted me to place a brown paper bag over my head in shame. I've been an unabashed Apple "Fanboy" for years. What has my loyalty gotten me? Is this the same company that Steve Jobs left behind?

Until this recent drop, the stock had gained 756% from January 2009, when shares traded at $82.33 on their way to $705. Remarkably, this occurred in just four years. That's an absurd average of almost 20% per month for 44 consecutive months. However, the market never really loved Apple. It sounds crazy to say, I know.

Then can you explain why, during that span, the P/E ratio dropped from 35 to where it is today at 9? Each time the stock went higher the Street got more fearful; this despite revenue growing at 20% to 30%. The company is coming off a record first-quarter performance, posting $54 billion in revenue, with sales of 75 million iOS devices in one quarter.

Unfortunately, the Street doesn't care about that, either.

Apple is seen as having lost its "mojo." But there's a difference between the stock and the company's performance.

However, at this point Apple's board of directors need to answer the plea and reward investors for their patience and their loyalty. I deserve better! The company must increase the dividend and buyback stock. This is what the Street demands. Sentiment is changing and the company is hurting itself carrying all of this cash.

There was a point, however, when I agreed with CEO Tim Cook in his opposition to David Einhorn's iPrefs. But I've become convinced that aside from better innovation, iPrefs is Apple's best route to get out of this rut. The Street is unimpressed with $137 billion in cash and no debts. This is what the P/E of 9 presumes. The stock is being punished because the market is discounting the future value of the cash.

Does IBM deserve a higher P/E than Apple? How about a company like Texas Instruments , which has 43% more debt than it does cash. But Apple has no debt. Meanwhile, IBM has $33 billion in debt and only $11 billion in cash. Remarkably, both of these companies are percentage points away from their 52-week highs, while Apple has now lost more than 40% since reaching $705.

The market is willing to forgive IBM's highly levered balance sheet because the company is seen as more "shareholder-friendly." It also helps that IBM boasts 85% return on equity.

But that doesn't explain why Microsoft, which has 22% ROE, deserves a higher P/E than Apple. In this situation, Apple's cash is actually hurting the stock. And if Apple does not feel that $400 per share is cheap enough to buy-back its own shares, then why the heck am I still holding?

The direction of the company is no longer clear. Today, not only is Apple's lack of innovation a legitimate concern, I don't think Tim Cook is running as tight a ship as he can. While I do believe he's a good manager, Apple has been apologizing way too much.

While this company is without a doubt still very profitable and well established, Apple is no longer executing as flawlessly as the Street expects.

While I once defended the company with undying loyalty. It's no longer clear, however, that the company feels the same way about its shareholders, given the stubborn silence regarding its cash.

I can say with great conviction that Apple's decline is temporary, but I take no solace in the fact that all of this shame could have been avoided had the company listened to David Einhorn. With second-quarter earnings coming up next week, I've got my hand out for an increase in the dividend, and there's no shame in that.

At the time of publication the author had a position in AAPL.

This article was written by an independent contributor, separate from TheStreet's regular news coverage.

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