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Imagine Owning Fluent (NASDAQ:FLNT) While The Price Tanked 51%

Simply Wall St

If you love investing in stocks you're bound to buy some losers. Long term Fluent, Inc. (NASDAQ:FLNT) shareholders know that all too well, since the share price is down considerably over three years. So they might be feeling emotional about the 51% share price collapse, in that time. Even worse, it's down 44% in about a month, which isn't fun at all.

Check out our latest analysis for Fluent

To quote Buffett, 'Ships will sail around the world but the Flat Earth Society will flourish. There will continue to be wide discrepancies between price and value in the marketplace...' One flawed but reasonable way to assess how sentiment around a company has changed is to compare the earnings per share (EPS) with the share price.

Fluent became profitable within the last five years. That would generally be considered a positive, so we are surprised to see the share price is down. So given the share price is down it's worth checking some other metrics too.

We note that, in three years, revenue has actually grown at a 22% annual rate, so that doesn't seem to be a reason to sell shares. This analysis is just perfunctory, but it might be worth researching Fluent more closely, as sometimes stocks fall unfairly. This could present an opportunity.

The company's revenue and earnings (over time) are depicted in the image below (click to see the exact numbers).

NasdaqGM:FLNT Income Statement, September 7th 2019

It's probably worth noting we've seen significant insider buying in the last quarter, which we consider a positive. That said, we think earnings and revenue growth trends are even more important factors to consider. You can see what analysts are predicting for Fluent in this interactive graph of future profit estimates.

A Different Perspective

We're pleased to report that Fluent rewarded shareholders with a total shareholder return of 20% over the last year. That certainly beats the loss of about 21% per year over three years. We're generally cautious about putting too much weigh on shorter term data, but the recent improvement is definitely a positive. It is all well and good that insiders have been buying shares, but we suggest you check here to see what price insiders were buying at.

Fluent is not the only stock insiders are buying. So take a peek at this free list of growing companies with insider buying.

Please note, the market returns quoted in this article reflect the market weighted average returns of stocks that currently trade on US exchanges.

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.

If you spot an error that warrants correction, please contact the editor at editorial-team@simplywallst.com. This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned. Thank you for reading.