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Impossible Foods CEO slams 'the most destructive technology on Earth by far': Tech

Wednesday, January 8, 2020

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Impossible Foods CEO Pat Brown holds up an Impossible Burger 2.0, the new and improved version of the company's plant-based vegan burger that tastes like real beef, at a press event during CES 2019 in Las Vegas, Nevada on January 7, 2019. - The updated version can be cooked on a grill and has a better flavor and lowered cholesterol, fat and calories than the original. "Unlike the cow, we get better at making meat every single day," CEO of Impossible Foods CEO Pat Brown. (Photo by Robyn Beck / AFP) (Photo credit should read ROBYN BECK/AFP via Getty Images)

Impossible Foods CEO slams 'the most destructive technology on Earth by far': Impossible Foods CEO Pat Brown is bringing the heat to CES 2020 in Las Vegas, America’s biggest consumer tech trade show. The head of the plant-based meat company not only debuted two new products, a ground pork and pork sausage alternative, but slammed the meat industry in an interview with Yahoo Finance, calling it "the most destructive technology on Earth by far."

The company's ultimate goal is to completely replace animals as a form of food by 2035.

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