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Impossible Foods nabs some Canadian fast food franchises as it expands in North America

Jonathan Shieber
·1 min read
Attendees visit the Impossible Foods booth, January 8, 2020 at the 2020 Consumer Electronics Show (CES) in Las Vegas, Nevada. (Photo by ROBYN BECK/AFP via Getty Images)
Attendees visit the Impossible Foods booth, January 8, 2020 at the 2020 Consumer Electronics Show (CES) in Las Vegas, Nevada. (Photo by ROBYN BECK/AFP via Getty Images)

After rolling out in some of Canada's most high-falutin burger bistros, Impossible Foods is hitting Canada's fast casual market with new menu items at national chains like White Spot and Triple O's, Cactus Club Cafe and Burger Priest.

While none of those names mean anything to yours truly, they may mean something to our friendly readers to the North. However, I have heard of Qdoba, Wahlburgers and Red Robin. And Canadian customers can also pick up Impossible Foods -based menu items at those chains too.

Since its debut at Momofuku Nishi in New York in 2016, the Impossible Burger is now served in 30,000 restaurants across the U.S. and is available in 11,000 grocery stores across America.

The Silicon Valley manufacturer of meat substitutes expects that Canada, the company's first market outside of Asia, may become its largest market -- second only to the U.S.