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Indianapolis Colts Name Esports Entertainment Group as Its Official Esports Tournament Platform in Multi-Year Deal

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Newark, New Jersey and Indianapolis, Indiana--(Newsfile Corp. - August 27, 2021) - Esports Entertainment Group, Inc. (NASDAQ: GMBL) (NASDAQ: GMBLW) has signed a partnership agreement with the Indianapolis Colts to be the NFL franchise's official esports tournament platform provider. As part of the new multi-year agreement, the Company will operate co-branded esports tournaments annually for the Colts utilizing its Esports Gaming League platform.

"We continue to build on our momentum in the professional sports community and are excited to add the Colts as our latest top tier partner," said Grant Johnson, CEO of Esports Entertainment Group. "Esports provides a relatively new avenue for teams to strengthen connections with their fans, and the Colts recognize how our robust tournament platform can help them achieve their fan engagement goals."

As a proud partner of the Colts, the Company will leverage player imagery within the Colts' local market and will also work with the Colts to promote the tournaments in extensive ongoing digital marketing efforts spanning social, email, mobile, and online channels.

"The popularity of esports has soared since the start of the pandemic, and we are excited to work with Esports Entertainment Group to operate exciting, action-packed tournaments that we believe will be very popular with Colts fans and a fun way to compete in an entertaining and social environment with gamers throughout our fan base," said Colts Chief Sales & Marketing Officer Roger VanDerSnick.

"With more than 10 agreements with major NFL, NHL, NBA, and MLS teams, the quality of our robust platform and its ability to meet the demanding needs of large-scale, high-profile deployments has been clearly demonstrated," said Magnus Leppäniemi, President of Esports at Esports Entertainment Group. "We look forward to further building on these important successes in the quarters ahead."

The Company's esports tournament platform enables live and online events and tournaments where gamers can compete and enjoy a wide range of content relating to esports and video games on a proprietary technology platform. Services include full turnkey esports events, live broadcast production, game launches, and online branded tournaments.

About Esports Entertainment Group
Esports Entertainment Group is a full stack esports and online gambling company fueled by the growth of video-gaming and the ascendance of esports with new generations. Our mission is to help connect the world at large with the future of sports entertainment in unique and enriching ways that bring fans and gamers together. Esports Entertainment Group and its affiliates are well-poised to help fans and players to stay connected and involved with their favorite esports. From traditional sports partnerships with professional NFL/NHL/NBA/FIFA teams, community-focused tournaments in a wide range of esports, and boots-on-the-ground LAN cafes, EEG has influence over the full-spectrum of esports and gaming at all levels. The Company maintains offices in New Jersey, the UK and Malta. For more information visit www.esportsentertainmentgroup.com.

About the Indianapolis Colts
The NFL's Indianapolis Colts strive to entertain, inspire and unite fans and people throughout our city, our state and beyond by winning the right way. Since arriving in Indianapolis in 1984, the Colts have reached the NFL postseason 19 times, winning 11 division titles, two AFC Championships and Super Bowl XLI. In our 68-year history, the franchise has reached seven NFL championship games or Super Bowls, winning four, in 1958, 1959, 1970 and 2006. Off the field, the Colts are committed to improving the lives of our fellow Hoosiers by building a healthy, inclusive and compassionate community through meaningful outreach, projects and partnerships. The Colts also support current and former players by engaging with them in charitable efforts, helping them leave a legacy of service to the community. For more information, visit Colts.com.

FORWARD-LOOKING STATEMENTS
The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Contact:
U.S. Investor Relations
RedChip Companies, Inc.
Dave Gentry
407-491-4498
dave@redchip.com

Media & Investor Relations Inquiries
Jeff@esportsentertainmentgroup.com

Colts
Steve Campbell
317-808-5117
steve.campbell@colts.NFL.net

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/94579