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Infinity AR: The Brain Behind Augmented Reality Gaining Incredible Momentum

NEW YORK, NY--(Marketwired - Jul 2, 2013) - Infinity Augmented Reality, Inc. ("Infinity Augmented Reality" or "Infinity AR") ( OTCQB : ALSO ), the first augmented reality software platform to connect universally with digital eyewear, smartphones and tablets, is enjoying a wild ride of speed and escalation. The Company had released a YouTube video revealing the multitude of applications of its unique platform that has just topped over 1.5 million views in less than two weeks of posting. Infinity AR's framework of augmented reality digital eyewear, image and facial recognition, location recognition, and voice analyzing, as displayed in the video, has whet the appetite of viewers and increased demand for application of Infinity AR's technology.

"We are extremely excited about the immense response as well as the effect it has on our blossoming business," says Infinity AR's CEO, Enon Landenberg. "This is the kind of product that proves correct that 'seeing is believing' and we are confident that the momentum we are seeing now is only the tip of the iceberg. The demand has been made clear and it is for the software platform that Infinity AR will provide that enriches normal life activities and enhances everyday things from going to a restaurant to watching a show to participating in online gaming."

Infinity AR's platform will connect users with all of their devices providing the information that they need instantly and flawlessly and from one location. Originally brought to the world's attention through the press coverage of Google Glass, augmented reality is the new technology disrupter today and Infinity AR is the company that is bringing it all together. The Company's platform will facilitate the marriage of real world events with web-generated sensory enchantment. "Your glasses can detect your friend across the room and make your phone vibrate. Your phone could be doing the processing and the results could display on your windshield," Landenberg stated in a recent interview. "This company works in a field that just a few years ago seemed like science fiction, and now it's a reality."

About Augmented Reality
Augmented reality is a medium in which real sensory inputs are enhanced, or augmented, with relevant digital information from the Internet. Using specially equipped eyewear, virtual images, video, and sound are superimposed for the user over what is actually seen and heard, heightening the real-life experience with additional information that is pertinent, informative, practical and entertaining. The individual user may also be fully immersed in a virtual world, temporarily blocking out real surroundings. With augmented reality, sensory inputs are no longer limited to what is within eyeshot or earshot, but may incorporate, in real-time, all that the network has to offer.

Augmented reality requires an interface, such as digitally-enhanced eyewear, that can instantaneously overlay virtual images and video on top of what is actually experienced. Companies like Google and Lumus are in the process of developing augmented reality glasses that will change the way users see and interact with the world. Infinity AR will utilize its augmented reality applications through these glasses and through other mobile devices including smart phones. As the individual changes his or her visual perspective the sights that are overlaid change accordingly. The eyewear incorporates audio speakers that add virtual sounds to the experience, as well as microphones that capture and interpret the user's spoken commands through speech recognition technology in order to summon desired information and actions. Further information on the Company is available at its website. www.infinityar.com.

Safe Harbor Forward-Looking Statements
Some statements in this release may be "forward-looking statements" for the purposes of the Private Securities Litigation Reform Act of 1995. In some cases forward-looking statements can be identified by words such as "believe," "expect," "anticipate," "plan," "potential," "continue" or similar expressions. Such forward-looking statements include risks and uncertainties, and there are important factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. These factors, risks and uncertainties are discussed in our public filings with the Securities and Exchange Commission. Readers are urged to carefully review and consider the various disclosures made by us in our reports filed with the Securities and Exchange Commission, which attempt to advise interested parties of the risks and factors that may affect our business, financial condition, results of operation and cash flows. If one or more of these risks or uncertainties materialize, or if the underlying assumptions prove incorrect, our actual results may vary materially from those expected or projected. We undertake no obligation to update these forward looking statements.