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Infinity Augmented Reality Announces Monetizing Strategy for Amazing Relevance, the Super Brain for Google Glass

NEW YORK, NY--(Marketwired - Oct 15, 2013) - Infinity Augmented Reality, Inc. ("Infinity Augmented Reality" or "Infinity AR") ( OTCQB : ALSO ), the first augmented reality software platform to connect universally with digital eyewear, smartphones, tablets, smart TVs and connected cars, announced its monetizing strategy for Amazing Relevance -- the Super Brain Center for the augmented reality platform that integrates with Google Glass.

Amazing Relevance is the brain center for the technology that anticipates a digital device user's desires and uses that information to effectively expedite their wishes. "This is our latest technology that intuitively knows the preferences of the user and transmits this pertinent information to his Google Glass, smartphone, or other digital devices," says Infinity AR's CEO Enon Landenberg. "Now we've developed a two-part monetizing format for this technology that benefits both the user and the merchants."

Infinity AR will use the same concept similar to Google pay-per-click, in its Amazing Relevance software platform. These ads will be more contextual than pay-per-click because the "brain" understands the user's behavior. For example, if the user typically gets a cup of coffee at 10:30 in the morning, this unique revolutionary platform used through the medium of Google Glass or other digital devices will present an ad from the user's favorite coffee house at 10:30. But the process doesn't end there. Unlike regular advertising formats, Amazing Relevance knows its user and provides a coupon to go along with the ad, GPS location and directions to the merchant, and various formats for paying from the digital device. The merchant is charged for the ad and is happy to pay for the loyalty this technology generates.

Another means of generating revenue will be through the utilization of SDK, or Software Development Kit. Revenues for this type of advertising are expected to grow an estimated 122% in 2013 over 2012 in this $5.3 billion global market. Through SDK licensing fees, Infinity AR can allow advertisers to target their ads by age, gender, preferences, and location. For example, Match.com can use Amazing Relevance to allow users to see dating candidates in 3D for a clearer view, or for instance, the Gap stores would benefit using SDK allowing users to see themselves in a particular wardrobe.

According to a recent eMarketer report, online ad revenue will total $117.6 billion in 2013, up 13% from $104 billion in 2012. One-third of ad dollars went to Google. In addition, the overall mobile ad market worldwide is expected to grow 89% to $16.65 billion in 2013. Google will bring in 53.17% of the worldwide mobile ad market this year, up slightly over 2012.

"We are excited going forward with this new format," says Landenberg. "When Google Glass hits the streets, Amazing Relevance will revolutionize the relationship between customer and merchant."

About Augmented Reality
Augmented reality is a medium in which real sensory inputs are enhanced, or augmented, with relevant digital information from the Internet. Using specially equipped eyewear, virtual images, video, and sound are superimposed for the user over what is actually seen and heard, heightening the real-life experience with additional information that is pertinent, informative, practical and entertaining. The individual user may also be fully immersed in a virtual world, temporarily blocking out real surroundings. With augmented reality, sensory inputs are no longer limited to what is within eyeshot or earshot, but may incorporate, in real-time, all that the network has to offer.

Augmented reality requires an interface, such as digitally-enhanced eyewear, that can instantaneously overlay virtual images and video on top of what is actually experienced. Companies like Google and Lumus are in the process of developing augmented reality glasses that will change the way users see and interact with the world. Infinity AR will utilize its augmented reality applications through these glasses and through other mobile devices including smart phones. As the individual changes his or her visual perspective the sights that are overlaid change accordingly. The eyewear incorporates audio speakers that add virtual sounds to the experience, as well as microphones that capture and interpret the user's spoken commands through speech recognition technology in order to summon desired information and actions. Further information on the Company is available at its website, www.infinityar.com.

Safe Harbor Forward-Looking Statements
Some statements in this release may be "forward-looking statements" for the purposes of the Private Securities Litigation Reform Act of 1995. In some cases forward-looking statements can be identified by words such as "believe," "expect," "anticipate," "plan," "potential," "continue" or similar expressions. Such forward-looking statements include risks and uncertainties, and there are important factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. These factors, risks and uncertainties are discussed in our public filings with the Securities and Exchange Commission. Readers are urged to carefully review and consider the various disclosures made by us in our reports filed with the Securities and Exchange Commission, which attempt to advise interested parties of the risks and factors that may affect our business, financial condition, results of operation and cash flows. If one or more of these risks or uncertainties materialize, or if the underlying assumptions prove incorrect, our actual results may vary materially from those expected or projected. We undertake no obligation to update these forward looking statements.