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Infinity Augmented Reality Announces Super Brain for Google Glass

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NEW YORK, NY--(Marketwired - Oct 7, 2013) - Infinity Augmented Reality, Inc. ("Infinity Augmented Reality" or "Infinity AR") ( OTCQB : ALSO ), the first augmented reality software platform to connect universally with digital eyewear, smartphones, tablets, smart TVs and connected cars, announced today that it will be developing the brain called Amazing Relevance for the augmented reality platform that includes Google Glass. It will provide the breakthrough technology that anticipates a digital device user's desires and uses that information to effectively expedite their wishes.

"One of the breakthroughs we are most proud of is our proprietary Augmented Reality software platform, 'The brain' or as we call it 'Amazing Relevance,'" says Infinity AR's CEO Enon Landenberg. "This is the latest technology that intuitively learns what the smartphone, Google Glass or other digital device user's preferences are." By examining the user's Twitter feeds, social media postings, websites browsed, products ordered, common GPS locations at particular times of the day, Amazing Relevance develops an intuitive profile of the user's preferences. For instance, the next time the user is hungry, looking to buy shoes, plan a vacation or go to a show, Amazing Relevance will co-ordinate advertising, directions, discounts and all sorts of relevant information based on what the user likes and needs. This technology will revolutionize a user's life by anticipating needs which is more about the individual and less about gimmicky technology.

Shel Israel in discussing his new book, Age of Context, which he has co-written with Robert Scoble, the renowned tech blogger, states that, "Technology is becoming intuitive. It is starting to understand where you are and where you are likely to be heading and it is designed to help you on your way." Today's announcement of Amazing Relevance expands the reach as well as the augmented reality experience for users by incorporating this intuitive platform.

As Google is preparing to launch Project Glass it is paramount to be at the forefront and develop the perfect ecosystem that will be the super brain for Google Glass. "Our software development team is working around the clock as we are eager to be at the forefront as the leading software platform for the launch of Google Glass," says Landenberg. Business Insider forecasts Google Glass will be an $11 Billion market by 2018 and Infinity AR is confident it will capture a large market share for creating the super brain for augmented reality experiences.

About Augmented Reality
Augmented reality is a medium in which real sensory inputs are enhanced, or augmented, with relevant digital information from the Internet. Using specially equipped eyewear, virtual images, video, and sound are superimposed for the user over what is actually seen and heard, heightening the real-life experience with additional information that is pertinent, informative, practical and entertaining. The individual user may also be fully immersed in a virtual world, temporarily blocking out real surroundings. With augmented reality, sensory inputs are no longer limited to what is within eyeshot or earshot, but may incorporate, in real-time, all that the network has to offer.

Augmented reality requires an interface, such as digitally-enhanced eyewear, that can instantaneously overlay virtual images and video on top of what is actually experienced. Companies like Google and Lumus are in the process of developing augmented reality glasses that will change the way users see and interact with the world. Infinity AR will utilize its augmented reality applications through these glasses and through other mobile devices including smart phones. As the individual changes his or her visual perspective the sights that are overlaid change accordingly. The eyewear incorporates audio speakers that add virtual sounds to the experience, as well as microphones that capture and interpret the user's spoken commands through speech recognition technology in order to summon desired information and actions. Further information on the Company is available at its website, www.infinityar.com.

Safe Harbor Forward-Looking Statements
Some statements in this release may be "forward-looking statements" for the purposes of the Private Securities Litigation Reform Act of 1995. In some cases forward-looking statements can be identified by words such as "believe," "expect," "anticipate," "plan," "potential," "continue" or similar expressions. Such forward-looking statements include risks and uncertainties, and there are important factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. These factors, risks and uncertainties are discussed in our public filings with the Securities and Exchange Commission. Readers are urged to carefully review and consider the various disclosures made by us in our reports filed with the Securities and Exchange Commission, which attempt to advise interested parties of the risks and factors that may affect our business, financial condition, results of operation and cash flows. If one or more of these risks or uncertainties materialize, or if the underlying assumptions prove incorrect, our actual results may vary materially from those expected or projected. We undertake no obligation to update these forward looking statements.