NEW YORK, Nov. 18, 2022 /PRNewswire/ -- The influencer marketing platform market size is expected to grow by USD 27.39 billion from 2021 to 2026. In addition, the growth momentum of the market will accelerate at a CAGR of 31.8% during the forecast period, according to Technavio. This report segments the influencer marketing platform market by application (fashion and lifestyle, food and entertainment, travel and holiday, sports and fitness, and others) and geography (North America, Europe, APAC, Middle East and Africa, and South America). Get a comprehensive report summary that describes the market size and forecast along with research methodology. The FREE sample report is available in PDF format
Influencer Marketing Platform Market: Segmentation Analysis
The fashion and lifestyle segment will be a significant contributor to market growth during the forecast period. Influencer marketing helps fashion and lifestyle brands in maximizing their reach and promote their products and services. Factors such as high penetration, increasing use of social media platforms among millennials, and the need to adapt to fast-changing fashion trends are encouraging brands to invest in influencer marketing practices. This, in turn, is expected to increase the demand for influencer marketing platforms, which will drive the growth of the influencer marketing platform market during the forecast period.
North America will lead the influencer marketing platform market during the forecast period. The growth of this region is attributed to factors such as the growing implementation of ad-blocking solutions by users.
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Influencer Marketing Platform Market: Vendor Analysis
AspireIQ Inc., Brandwatch, Captiv8 Inc., Emplifi Czech Republic as, ExpertVoice Inc., Impact Tech Inc., IZEA Worldwide Inc., JuliusWorks, Inc., Klear.com Ltd., Launchmetrics, Linqia Inc, Lumanu Inc., Mavrck LLC, Modern Agency SAS, Onalytica Ltd., Quotient Technology Inc., Social Beat Digital Marketing LLP, SocialEdge Inc., The W Factory LLC, and Upfluence Inc., among others, are the main players in the market. The key offerings of some of these vendors are listed below:
Impact Tech Inc. - The company offers an influencer marketing platform, which gives the customer flexibility and data intelligence to build and optimize influencer programs.
IZEA Worldwide Inc. - The company offers Shake, which is a marketplace where customers can buy or sell digital creative services. The platform helps individual influencers, photographers, writers, and musicians collaborate and transact with marketers.
JuliusWorks, Inc. - The company offers Julius, an influencer marketing platform for customers from a variety of backgrounds and industries to power their influencing marketing campaigns.
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Influencer Marketing Platform Market: Key Drivers
The increasing partnerships and mergers and acquisitions are driving the influencer marketing platform market growth. Vendors are adopting various strategies to get a competitive advantage and increase their market share. For instance, in September 2021, CreatorIQ acquired Tribe Dynamics to increase its global presence and expand its customer base. In April 2022, Mavrck acquired Later (formerly Latergramme), a marketing platform for Instagram. Such strategies will support the influencer marketing platform market growth during the forecast period.
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Influencer Marketing Platform Market Scope
Growth momentum & CAGR
Accelerate at a CAGR of 31.8%
Market growth 2022-2026
USD 27.39 billion
YoY growth (%)
North America, Europe, APAC, Middle East and Africa, and South America
Performing market contribution
North America at 34%
Key consumer countries
US, China, Japan, Germany, and UK
Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled
AspireIQ Inc., Brandwatch, Captiv8 Inc., Emplifi Czech Republic as, ExpertVoice Inc., Impact Tech Inc., IZEA Worldwide Inc., JuliusWorks, Inc., Klear.com Ltd., Launchmetrics, Linqia Inc, Lumanu Inc., Mavrck LLC, Modern Agency SAS, Onalytica Ltd., Quotient Technology Inc., Social Beat Digital Marketing LLP, SocialEdge Inc., The W Factory LLC, and Upfluence Inc.
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
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Table of Contents
1 Executive Summary
1.1 Market overview
2 Market Landscape
2.1 Market ecosystem
3 Market Sizing
3.1 Market definition
3.2 Market segment analysis
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021-2026
4 Five Forces Analysis
4.1 Five forces summary
4.2 Bargaining power of buyers
4.3 Bargaining power of suppliers
4.4 Threat of new entrants
4.5 Threat of substitutes
4.6 Threat of rivalry
4.7 Market condition
5 Market Segmentation by Application
5.1 Market segments
5.2 Comparison by Application
5.3 Fashion and lifestyle - Market size and forecast 2021-2026
5.4 Food and entertainment - Market size and forecast 2021-2026
5.5 Travel and holiday - Market size and forecast 2021-2026
5.6 Sports and fitness - Market size and forecast 2021-2026
5.7 Others - Market size and forecast 2021-2026
5.8 Market opportunity by Application
6 Customer Landscape
6.1 Customer landscape overview
7 Geographic Landscape
7.1 Geographic segmentation
7.2 Geographic comparison
7.3 North America - Market size and forecast 2021-2026
7.4 Europe - Market size and forecast 2021-2026
7.5 APAC - Market size and forecast 2021-2026
7.6 Middle East and Africa - Market size and forecast 2021-2026
7.7 South America - Market size and forecast 2021-2026
7.8 US - Market size and forecast 2021-2026
7.9 Germany - Market size and forecast 2021-2026
7.10 China - Market size and forecast 2021-2026
7.11 UK - Market size and forecast 2021-2026
7.12 Japan - Market size and forecast 2021-2026
7.13 Market opportunity by geography
8 Drivers, Challenges, and Trends
8.1 Market drivers
8.2 Market challenges
8.3 Impact of drivers and challenges
8.4 Market trends
9 Vendor Landscape
9.2 Vendor landscape
9.3 Landscape disruption
9.4 Industry risks
10 Vendor Analysis
10.1 Vendors covered
10.2 Market positioning of vendors
10.3 Emplifi Czech Republic as
10.4 ExpertVoice Inc.
10.5 Impact Tech Inc.
10.6 IZEA Worldwide Inc.
10.7 JuliusWorks, Inc.
10.9 Linqia Inc
10.10 Lumanu Inc.
10.11 Mavrck LLC
10.12 Upfluence Inc.
11.1 Scope of the report
11.2 Inclusions and exclusions checklist
11.3 Currency conversion rates for US$
11.4 Research methodology
11.5 List of abbreviations
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