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The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.
Infobird (NASDAQ: IFBD) is a leading provider of artificial intelligence (AI)-powered customer engagement solutions in China. Infobird helps companies optimize every stage of the customer journey, including brand awareness and post-sales relationship management.
Infobird is often compared to other customer support software-as-a-service (SaaS) systems, such as Zendesk (NYSE: ZEN), Twilio Inc. (NYSE: TWLO) or even Chinese Cloopen Group Holding (NYSE: RAAS). Nonetheless, Infobird continues to stand out from other leading systems by carving out its niche within the customer engagement market.
How is Infobird different from its peers? It comes down to the adaptability of the system and the feature-rich tools that act as an all-encompassing client solution.
Infobird’s Value-Added Approach to Customer Engagement
Most customer engagement SaaS solutions focus on the technical tools companies require to effectively manage their client relations. This typically includes automated and omnichannel customer service applications — think AI-driven chatbots, telemarketing and more. Infobird uses AI technology to deliver these tools, but the system’s functionality also goes beyond these basic capabilities.
Infobird isn’t merely a system for managing customer engagement, it’s also a system for managing your salesforce. Infobird’s automated tools can monitor customer service performance based on compliance, professionalism, service processes and more. It can also generate data analytics to help customer relationship teams improve their performance.
Infobird even takes salesforce management one step further. The system also provides insights into intelligent team coaching through interactive training with virtual customers, customizable content, ongoing progress assessments and more. Companies can use Infobird data to better understand their customer engagement, improve training practices and further enhance customer relations.
How Infobird Compares to SaaS Peers
Infobird is frequently compared to American customer service software company Zendesk (NYSE: ZEN). However, Infobird’s solutions are more innovative and focus on proactive client engagements — with the ultimate goal of supporting a long-term relationship sales cycle.
Within the Chinese market, Infobird stands out as the only adapter of cloud-native technology in the customer engagement industry. Infobird’s patented systems constitute some of the only existing technology that can provide customer engagement, relationship management, call center expertise and salesforce training to large enterprises. It’s no surprise Infobird’s wide roster of clients include China Guangfa Bank and multinational e-commerce giant Alibaba Group Holding Limited (NYSE: BABA).
The Infobird Standardized SaaS Model
Infobird is currently transitioning from a customizable SaaS system to a standardized approach. The company has already seen success with its new adaptation, and the implications are significant. With the focus shifted from providing customized SaaS to providing standard SaaS, Infobird is now able to serve as many enterprises as possible, covering from SMEs to ultra-large enterprise clients, at no customization cost and fast deployment rate while maintaining the high security, scalability, and stability of services. Recent disclosed successful deals from Infobird includes SaSa, a leading beauty retailer based in HK, Zu Li Jian, a leading shoe manufacturer and retailer for the elders in China, a top Fintech company in China and a global leading retail brand. The latest development will continue to solidify Infobird’s position as a leading system within the $3.3 billion SaaS industry.
The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.
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