InnerScope contracted with AsSeenOnTV.pro to produce a series of Direct Response TV commercials featuring Kevin Harrington, one of the original Sharks on the hit TV reality series Shark Tank, to promote its "Self-Fitting" Hearing Aids, Dietary Hearing Supplements and CBD Oil
ROSEVILLE, Calif., April 23, 2019 (GLOBE NEWSWIRE) -- via OTC PR WIRE -- InnerScope Hearing Technologies Inc. (INND) ("InnerScope") a manufacturer and Direct-to-Consumer ("DTC") distributor/retailer of FDA-Registered Hearing Aids, Personal Sound Amplifiers Products ("Hearing Products"), Hearing Related Treatment Therapies, Doctor-Formulated Dietary Hearing Supplements and proprietary CBD Oil ("Hearing Health Products") (collectively "Hearing Product Portfolio"), announced today it has entered into an Agreement with AsSeenOnTV.pro (the "Agreement") to produce Direct Response TV ("DRTV") and Brand Response TV ("BRTV) commercials promoting its Self-Fitting Hearing Aids ("NEXUS"), Dietary Hearing Supplements "Nutrition for the Ears" and CBD Oil (the "Hearing Product Commercials"). The Hearing Product Commercials will feature Kevin Harrington, the pioneer of the As Seen On TV empire and an original "Shark" from the Emmy award winning TV reality show, Shark Tank. Kevin Harrington is also the Co-Executive Producer and the mastermind behind AsSeenOnTV.pro DRTV/BRTV campaigns.
The Agreement gives InnerScope the ability to significantly broaden its brand awareness by delivering personalized brand messaging through multiple Hearing Product commercials broadcasted in U.S. markets on networks that supports the 55+ older demographic for InnerScope's target market customers. In addition to the Hearing Product commercials, InnerScope will also have Digital Distribution opportunities using Premium Digital TV and video advertising to efficiently and accurately deliver messages to a wide range of potential customers online or watching content on a network website, through an app, or through On Demand programming, by targeting them based on geography and video content. The digital distribution will extend InnerScope's market reach and further strengthen its brand loyalty, which will lead to increased sales across all of its distribution/vendor sales channels as well as increasing the awareness of the health and cognitive consequences for the 40+ million Americans who are suffering from untreated hearing loss.
AsSeenOnTV.pro is an award-winning full-service production company and digital agency specializing in the creation and development of infomercials. Together with InnerScope, they will develop a series of Hearing Product commercials using creative persuasive visual demonstration with a compelling price and call-to-action offer to incentivize the consumer to act now. The call-to-action incentivizes the viewer to purchase immediately by calling in or ordering directly through a website or, as the case with the BRTV commercial spots, will be integrated with InnerScope's current e-Commerce sales channels and marketing strategies that will direct viewers to the next level in taking action.
Kevin Harrington, Co-Executive Producer of AsSeenOnTV.pro, commented, "Having known and worked with the founders of InnerScope in the past, I know their passion and expertise in helping the tens of millions of people that have hearing related problems. With 48 million people in the U.S. alone that have reported having hearing issues, InnerScope's Hearing Aids and Hearing Health Products have mass-market appeal. This is one of the reasons my team thinks InnerScope is a good fit to create an Omni-Channel TV/Video Media Campaign to target those tens of millions potential customers."
The series of Hearing Product commercials and Omni-Channel TV/Digital Media campaigns will consist of:
InnerScope's NEXUS commercial spots will air on top cable networks specifically selected to match the 55+ demographic and geographic profiles. It will be a :60 second spot which will air 300x regionally and will also be utilized as a promotional and branding video for digital and social media purposes such as Facebook, Instagram and YouTube.
InnerScope's commercial spots for its three Dietary Hearing Supplements which consists of EAR-RING RELIEF, HEARING VITE + MULTIVITAMIN and HEARING VITE + MEMORY BOOST will air on top cable networks specifically selected to match 35+ demographic and geographic profiles. It will be a :30 second spot and is guaranteed to air 200x regionally and receive an additional 100,000 targeted digital impressions. The :30 second spot will also be utilized as a promotional and branding video for digital and social media purposes such as Facebook, Instagram and YouTube.
InnerScope's proprietary CBD Oil will be a :30 second Brand Response video spot receiving 1,500 plays across a combination of a specifically targeted network of Connected TV and Over-the-Top digital screen platforms both in and out of the home, such as within Roku, Hulu, Apple TV programming in target cities and prominent visibility on over-sized digital video billboard screens in New York City's Time Square.
"Partnering with Kevin Harrington and AsSeenOnTV.pro opens up a new and exciting distribution possibilities for InnerScope," said Matthew Moore, CEO InnerScope Hearing Technologies. "Having Kevin Harrington, the inventor of the infomercial, and his team of media marketing experts gives InnerScope a proven path to increased brand recognition and consistent revenue growth."
"Moreover, we are most excited about the future opportunities Kevin Harrington and his team brings to InnerScope. This partnership opens InnerScope to various avenues of sales and distribution channels including Television Shopping Networks (Shop NBC, QVC, QVC Italy, HSN and over 20 other shopping channels currently operating around the world) and the possibility to produce 30-minute infomercials, and having celebrity endorsements. We can foresee our NEXUS "Self Fitting" Hearing Aids being demonstrated and sold through Television Shopping Networks worldwide. InnerScope's plans is to have the 1.2 billion people world-wide that have hearing issues are able to purchase InnerScope's affordable Hearing Aids and related Hearing Health Products through a variety of U.S. and International sales channels including the all major global Big Box stores. We our planning to build a long-term relationship with AsSeenOnTV.pro leveraging off Kevin Harrington's 30 years of success selling billions of dollars of products through TV infomercials. We are confident in our AsSeenOnTV.pro partnership and believe we can sell hundreds of millions of dollars of our Hearing and Hearing Health Products through this partnership. InnerScope is forging ahead and breaking down old industry barriers to become the undisputed global leader in the $10 billion hearing aid industry," Mr. Moore concluded.
About InnerScope Hearing Technologies ("INND")
InnerScope Hearing Technologies (INND) is a rapidly expanding consolidator of the hearing aid industry. Management is applying decades of profitable industry experience and technology to an antiquated and disjointed industry, unlocking scale and efficiency, which will serve all of InnerScope's stakeholders. Its direct-to-consumer model is revolutionizing the industry with its Walmart.com relationship representing a paramount shift in the consumption of hearing aids by the hearing impaired.
In addition, InnerScope plans to continue to open, acquire, and operate a physical chain of audiological and retail hearing device clinics. InnerScope's mission is to serve approximately 1.2 billion people around the globe that are suffering with 25 db or greater hearing loss across the entire hearing impaired vertical from R&D and manufacturing through direct consumer sales and services. For more information, please visit: www.innd.com. For the Most Up-to-Date information about InnerScope Hearing Technologies (INND), please visit and follow our Official Twitter account @inndstock Page. https://twitter.com/inndstock
Headquartered in South Florida, AsSeenOnTV.pro is a full-service production, branding, and marketing company that specializes in direct response television, short- and long-form commercials, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company's creative team handles every aspect of production from scripting to distribution. For nearly two decades, AsSeenOnTV.pro's veteran staff of writers, producers, videographers, and editors has amassed more than 50 Telly Awards, thousands of prestigious clients, and over $20 million in television placements. For more information, please visit: https://asseenontv.pro/
About Kevin Harrington
As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank @abcSharkTank, Kevin Harrington has worked with some of the world's biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with AsSeenOnTV.pro, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark. For more information, please visit: http://kevinharrington.tv/
This presentation contains forward-looking statements, which relate to future events or InnerScope Hearing Technologies future performance or financial condition. Any statements that are not statements of historical fact (including statements containing the words "believes," "should," "plans," "anticipates," "expects," "estimates" and similar expressions) should also be considered to be forward-looking statements. These forward-looking statements are not guarantees of future performance, condition or results and involve a number of risks and uncertainties. Actual results may differ materially from those in the forward-looking statements as result of a number of factors, including those described from time to time in InnerScope Hearing Technologies filings with the Securities and Exchange Commission. InnerScope Hearing Technologies undertakes no duty to update any forward-looking statements made herein.
InnerScope Hearing Technologies, Inc.
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