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Insider Buying: The Harley-Davidson, Inc. (NYSE:HOG) President Just Bought 14% More Shares

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Simply Wall St
·3 min read
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Harley-Davidson, Inc. (NYSE:HOG) shareholders (or potential shareholders) will be happy to see that the President, Jochen Zeitz, recently bought a whopping US$1.0m worth of stock, at a price of US$32.47. Aside from being a solid chunk in its own right, the deft move also saw their holding increase by some 14%.

Check out our latest analysis for Harley-Davidson

Harley-Davidson Insider Transactions Over The Last Year

In the last twelve months, the biggest single sale by an insider was when the insider, John Olin, sold US$3.2m worth of shares at a price of US$36.34 per share. That means that an insider was selling shares at around the current price of US$33.69. We generally don't like to see insider selling, but the lower the sale price, the more it concerns us. In this case, the big sale took place at around the current price, so it's not too bad (but it's still not a positive). John Olin was the only individual insider to sell over the last year.

Over the last year, we can see that insiders have bought 264.62k shares worth US$6.3m. On the other hand they divested 92.00k shares, for US$3.2m. In the last twelve months there was more buying than selling by Harley-Davidson insiders. Their average price was about US$23.90. To my mind it is good that insiders have invested their own money in the company. However, we do note that they were buying at significantly lower prices than today's share price. You can see a visual depiction of insider transactions (by companies and individuals) over the last 12 months, below. If you click on the chart, you can see all the individual transactions, including the share price, individual, and the date!


There are plenty of other companies that have insiders buying up shares. You probably do not want to miss this free list of growing companies that insiders are buying.

Does Harley-Davidson Boast High Insider Ownership?

Looking at the total insider shareholdings in a company can help to inform your view of whether they are well aligned with common shareholders. We usually like to see fairly high levels of insider ownership. Insiders own 0.6% of Harley-Davidson shares, worth about US$29m. We've certainly seen higher levels of insider ownership elsewhere, but these holdings are enough to suggest alignment between insiders and the other shareholders.

So What Does This Data Suggest About Harley-Davidson Insiders?

The stark truth for Harley-Davidson is that there has been more insider selling than insider buying in the last three months. On the other hand, the insider transactions over the last year are encouraging. It's good to see insiders are shareholders. So we're happy enough to look past some selling. So these insider transactions can help us build a thesis about the stock, but it's also worthwhile knowing the risks facing this company. At Simply Wall St, we've found that Harley-Davidson has 6 warning signs (1 is potentially serious!) that deserve your attention before going any further with your analysis.

Of course, you might find a fantastic investment by looking elsewhere. So take a peek at this free list of interesting companies.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions, but not derivative transactions.

This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.