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Insider Buying: The Sunland Group Limited (ASX:SDG) Non-Executive Director Just Bought 54% More Shares

Simply Wall St
·3 min read

Whilst it may not be a huge deal, we thought it was good to see that the Sunland Group Limited (ASX:SDG) Non-Executive Director, Rebecca Frizelle, recently bought AU$51k worth of stock, for AU$1.90 per share. Even though that isn't a massive buy, it did increase their holding by 54%, which is arguably a good sign.

Check out our latest analysis for Sunland Group

Sunland Group Insider Transactions Over The Last Year

Notably, that recent purchase by Non-Executive Director Rebecca Frizelle was not the only time they bought Sunland Group shares this year. They previously made an even bigger purchase of AU$82k worth of shares at a price of AU$1.69 per share. So it's clear an insider wanted to buy, at around the current price, which is AU$2.00. Of course they may have changed their mind. But this suggests they are optimistic. While we always like to see insider buying, it's less meaningful if the purchases were made at much lower prices, as the opportunity they saw may have passed. Happily, the Sunland Group insider decided to buy shares at close to current prices. Rebecca Frizelle was the only individual insider to buy shares in the last twelve months.

Rebecca Frizelle purchased 76.82k shares over the year. The average price per share was AU$1.73. The chart below shows insider transactions (by companies and individuals) over the last year. If you click on the chart, you can see all the individual transactions, including the share price, individual, and the date!

insider-trading-volume
insider-trading-volume

Sunland Group is not the only stock insiders are buying. So take a peek at this free list of growing companies with insider buying.

Does Sunland Group Boast High Insider Ownership?

I like to look at how many shares insiders own in a company, to help inform my view of how aligned they are with insiders. A high insider ownership often makes company leadership more mindful of shareholder interests. It appears that Sunland Group insiders own 26% of the company, worth about AU$70m. We've certainly seen higher levels of insider ownership elsewhere, but these holdings are enough to suggest alignment between insiders and the other shareholders.

So What Do The Sunland Group Insider Transactions Indicate?

It is good to see the recent insider purchase. And an analysis of the transactions over the last year also gives us confidence. When combined with notable insider ownership, these factors suggest Sunland Group insiders are well aligned, and that they may think the share price is too low. So while it's helpful to know what insiders are doing in terms of buying or selling, it's also helpful to know the risks that a particular company is facing. At Simply Wall St, we've found that Sunland Group has 5 warning signs (1 shouldn't be ignored!) that deserve your attention before going any further with your analysis.

Of course, you might find a fantastic investment by looking elsewhere. So take a peek at this free list of interesting companies.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions, but not derivative transactions.

This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com.