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Insider Sell Alert: EVP Tony Guilfoyle Sells 10,190 Shares of Celsius Holdings Inc (CELH)

In a notable insider transaction, Tony Guilfoyle, the Executive Vice President of Domestic Sales at Celsius Holdings Inc, has sold 10,190 shares of the company on November 20, 2023. This move has caught the attention of investors and market analysts, as insider trades can often provide valuable insights into a company's prospects and the confidence level of its top executives.

Who is Tony Guilfoyle?

Tony Guilfoyle is a seasoned executive with a wealth of experience in the beverage industry. As the EVP of Domestic Sales at Celsius Holdings Inc, Guilfoyle is responsible for overseeing the sales strategies and operations within the United States. His role is crucial for expanding the company's market share and ensuring the success of its product offerings in a highly competitive space.

About Celsius Holdings Inc

Celsius Holdings Inc is a global company specializing in the development, marketing, and distribution of functional calorie-burning beverages. The company's flagship product, Celsius, is a pre-exercise fitness drink that comes in a variety of flavors and is backed by clinical studies to help boost metabolism and provide energy. With a focus on health and wellness, Celsius Holdings Inc has positioned itself as a leader in the fitness drink industry, catering to health-conscious consumers looking for alternatives to traditional energy drinks.

Analysis of Insider Buy/Sell and Relationship with Stock Price

The recent sale by Tony Guilfoyle is part of a broader pattern of insider selling at Celsius Holdings Inc. Over the past year, Guilfoyle has sold a total of 14,667 shares and has not made any purchases. This could be interpreted in several ways. On one hand, insiders might sell shares for personal financial reasons that do not necessarily reflect their outlook on the company's future. On the other hand, consistent selling by insiders could signal a lack of confidence in the company's growth prospects or valuation.

Insider Sell Alert: EVP Tony Guilfoyle Sells 10,190 Shares of Celsius Holdings Inc (CELH)
Insider Sell Alert: EVP Tony Guilfoyle Sells 10,190 Shares of Celsius Holdings Inc (CELH)

The insider trend image above shows the history of insider transactions at Celsius Holdings Inc. Notably, there have been 20 insider sells and no insider buys over the past year. This trend could suggest that insiders, including Tony Guilfoyle, may believe the stock is fully valued or potentially overvalued at current prices.

Valuation and Market Reaction

On the day of the insider's recent sale, shares of Celsius Holdings Inc were trading at $53.14, giving the company a market cap of $12.11 billion. The price-earnings ratio of 108.94 is significantly higher than the industry median of 17.69, indicating that the stock may be priced at a premium compared to its peers.

Insider Sell Alert: EVP Tony Guilfoyle Sells 10,190 Shares of Celsius Holdings Inc (CELH)
Insider Sell Alert: EVP Tony Guilfoyle Sells 10,190 Shares of Celsius Holdings Inc (CELH)

The GF Value image above provides an intrinsic value estimate for Celsius Holdings Inc, suggesting a value of $80.96 per share. With the current price-to-GF-Value ratio at 0.66, the stock is considered a possible value trap, and investors should think twice before making an investment based on this valuation metric.The GF Value is calculated considering historical trading multiples, a GuruFocus adjustment factor based on past returns and growth, and future business performance estimates from Morningstar analysts.


The sale of 10,190 shares by EVP Tony Guilfoyle is a significant event that warrants attention from Celsius Holdings Inc investors. While insider selling does not always indicate a problem with the company, the consistent pattern of sales and absence of insider purchases over the past year could be a red flag. Additionally, the high price-earnings ratio and the GF Value assessment suggest that the stock may not be as attractive as its current market price implies.Investors should carefully consider the insider trends, valuation metrics, and overall market conditions before making any investment decisions regarding Celsius Holdings Inc. As always, a diversified portfolio and thorough due diligence are key to managing investment risks.

This article, generated by GuruFocus, is designed to provide general insights and is not tailored financial advice. Our commentary is rooted in historical data and analyst projections, utilizing an impartial methodology, and is not intended to serve as specific investment guidance. It does not formulate a recommendation to purchase or divest any stock and does not consider individual investment objectives or financial circumstances. Our objective is to deliver long-term, fundamental data-driven analysis. Be aware that our analysis might not incorporate the most recent, price-sensitive company announcements or qualitative information. GuruFocus holds no position in the stocks mentioned herein.

This article first appeared on GuruFocus.