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Insider Sell Alert: Lance Soliday of Expedia Group Inc Cashes Out Shares

Expedia Group Inc (NASDAQ:EXPE), a leading online travel company, has recently witnessed a significant insider sell by its Chief Accounting Officer, Lance Soliday. On November 20, 2023, Soliday sold 8,942 shares of the company, a transaction that has caught the attention of investors and market analysts alike. This article delves into the details of the sale, the insider's history, and what it could mean for Expedia Group Inc's stock performance.

Who is Lance Soliday?

Lance Soliday serves as the Chief Accounting Officer at Expedia Group Inc. In his role, Soliday is responsible for overseeing the company's accounting operations, ensuring the accuracy of financial statements, and compliance with regulatory requirements. His position places him at the heart of the company's financial health, making his trading activities particularly noteworthy to those following Expedia's stock.

Expedia Group Inc's Business Description

Expedia Group Inc is a global travel technology company that operates through various brands to provide travel booking services for both leisure and business travelers. Its portfolio includes some of the world's most notable travel sites, such as,, Hotwire, Travelocity, Orbitz, and more. The company's services span across hotel reservations, airline tickets, car rentals, and cruise bookings, as well as other travel-related services. Expedia Group Inc aims to simplify the travel planning process and enhance the overall travel experience for its users.

Analysis of Insider Buy/Sell and Relationship with Stock Price

Insider trading activities, such as buys and sells, can provide valuable insights into a company's internal perspective on its stock's valuation. Over the past year, Lance Soliday has sold a total of 15,942 shares and has not made any purchases. This one-sided activity could signal that insiders might believe the stock is fully valued or potentially overvalued at current prices.

However, it's important to consider that insider sells can be motivated by various factors, such as personal financial planning or diversification, and not necessarily a bearish outlook on the company's future. The absence of insider buys over the past year, coupled with 8 insider sells, does suggest a trend that warrants attention.

On the day of Soliday's recent sell, Expedia Group Inc's shares were trading at $134.46, giving the company a market cap of $19.109 billion. This valuation places the stock at a price-earnings ratio of 24.71, which is above the industry median of 19.96 but below the company's historical median price-earnings ratio. This mixed signal indicates that while the stock may be trading at a premium compared to its peers, it is still below its own historical valuation norms.

Adding another layer to the valuation analysis, the price-to-GF-Value ratio stands at 0.71, with a GF Value of $190.55. This suggests that Expedia Group Inc is modestly undervalued based on GuruFocus's intrinsic value estimate, which considers historical trading multiples, a GuruFocus adjustment factor, and future business performance estimates.

Insider Sell Alert: Lance Soliday of Expedia Group Inc Cashes Out Shares
Insider Sell Alert: Lance Soliday of Expedia Group Inc Cashes Out Shares

The insider trend image above reflects the recent insider trading activities within Expedia Group Inc, providing a visual representation of the sell-off by insiders, including the transaction by Lance Soliday.

Insider Sell Alert: Lance Soliday of Expedia Group Inc Cashes Out Shares
Insider Sell Alert: Lance Soliday of Expedia Group Inc Cashes Out Shares

The GF Value image further illustrates the stock's current valuation in relation to its intrinsic value, supporting the notion that the stock may be undervalued at its current trading price.


The recent insider sell by Lance Soliday of Expedia Group Inc raises questions about the stock's future performance. While the company's valuation metrics present a mixed picture, the insider trading trend leans towards more selling than buying. Investors should consider these insider activities as part of a broader investment analysis, keeping in mind that insider sells can be influenced by various personal factors.

As Expedia Group Inc continues to navigate the competitive online travel industry, shareholders and potential investors should monitor insider trading patterns, along with the company's financial performance and market conditions, to make informed investment decisions.

It's also crucial to remember that while insider trading can provide valuable clues, it should not be the sole basis for investment decisions. A comprehensive approach that includes an analysis of the company's fundamentals, industry trends, and broader economic indicators is essential for a well-rounded investment strategy.

For those interested in Expedia Group Inc's stock, keeping an eye on future insider transactions, as well as the company's quarterly earnings reports and strategic initiatives, will be key to understanding the potential direction of the stock price.

This article, generated by GuruFocus, is designed to provide general insights and is not tailored financial advice. Our commentary is rooted in historical data and analyst projections, utilizing an impartial methodology, and is not intended to serve as specific investment guidance. It does not formulate a recommendation to purchase or divest any stock and does not consider individual investment objectives or financial circumstances. Our objective is to deliver long-term, fundamental data-driven analysis. Be aware that our analysis might not incorporate the most recent, price-sensitive company announcements or qualitative information. GuruFocus holds no position in the stocks mentioned herein.

This article first appeared on GuruFocus.