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Have Insiders Been Buying Sun Cheong Creative Development Holdings Limited (HKG:1781) Shares?

Amar Chadha

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We often see insiders buying up shares in companies that perform well over the long term. On the other hand, we’d be remiss not to mention that insider sales have been known to precede tough periods for a business. So we’ll take a look at whether insiders have been buying or selling shares in Sun Cheong Creative Development Holdings Limited (HKG:1781).

Do Insider Transactions Matter?

Most investors know that it is quite permissible for company leaders, such as directors of the board, to buy and sell stock on the market. However, rules govern insider transactions, and certain disclosures are required.

We would never suggest that investors should base their decisions solely on what the directors of a company have been doing. But logic dictates you should pay some attention to whether insiders are buying or selling shares. As Peter Lynch said, ‘insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise.’

Check out our latest analysis for Sun Cheong Creative Development Holdings

The Last 12 Months Of Insider Transactions At Sun Cheong Creative Development Holdings

Over the last year, we can see that the biggest insider purchase was by CFO, Company Secretary & Executive Director Kam Chan for HK$12m worth of shares, at about HK$0.78 per share. We do like to see buying, but this purchase was at a lower price. The insider buying may not tell us much about how insiders feel about the current share price.

Kam Chan purchased 28.39m shares over the year. The average price per share was HK$0.89. You can see the insider transactions (by individuals) over the last year depicted in the chart below. If you want to know exactly who sold, for how much, and when, simply click on the graph below!

SEHK:1781 Insider Trading February 12th 19

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Insider Ownership of Sun Cheong Creative Development Holdings

Many investors like to check how much of a company is owned by insiders. Usually, the higher the insider ownership, the more likely it is that insiders will be incentivised to build the company for the long term. Insiders own 20% of Sun Cheong Creative Development Holdings shares, worth about HK$119m. While this is a strong but not outstanding level of insider ownership, it’s enough to indicate some alignment between management and smaller shareholders.

What Might The Insider Transactions At Sun Cheong Creative Development Holdings Tell Us?

It doesn’t really mean much that no insider has traded Sun Cheong Creative Development Holdings shares in the last quarter. However, our analysis of transactions over the last year is heartening. Judging from their transactions, and high insider ownership, Sun Cheong Creative Development Holdings insiders feel good about the company’s future. To put this in context, take a look at how a company has performed in the past. You can access this detailed graph of past earnings, revenue and cash flow .

Of course Sun Cheong Creative Development Holdings may not be the best stock to buy. So you may wish to see this free collection of high quality companies.

To help readers see past the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price-sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned. For errors that warrant correction please contact the editor at editorial-team@simplywallst.com.