The "Perfume Market - Size, Share, Outlook, and Opportunity Analysis, 2019 - 2027" report has been added to ResearchAndMarkets.com's offering.
Perfumes are products which are used to increase fragrance of the body and create a natural aroma. Perfumes are manufactured by mixing fragrance ingredients, fixatives, and solvents. The ingredients used for producing perfumes include natural resources such as flowers, fruits, grasses, spices, and leaves and synthetic chemicals like benzophenone, acetaldehyde, and benzyl salicylate.
The demand for perfumes is expected to increase during the forecast period on account of increasing purchasing power of consumers, improving economic condition of emerging economies and increasing preference for luxurious products are some of the key factors driving growth of the luxury perfumes market.
On the basis of product type, the global perfume market is segmented into Eau de Parfum, Eau de Toilette, Eau de Cologne, and Eau Fraiche. In 2019, the Eau de Parfum segment accounted for the highest market share, in terms of revenue, owing to easy availability of perfumes in different price ranges which is driving demand for perfumes.
The current digital age has prompted perfume manufacturers to invest more in marketing strategies to maintain pace with the ever-changing consumer behavior across the globe. In March 2020, Nest Fragrances, a American company which provide perfume and body care products, shifted all of its in-store spending to digital medium with a focus was on online advertising and working with buyers from retailers. The increasing popularity of digital marketing is expected to drive growth of the global perfume market over the forecast period.
Key features of the study:
This report provides in-depth analysis of global perfume market and provides market volume (US$ Billion and Kilo Tons) and cumulative annual growth rate (CAGR %) for the forecast period (2020-2027), considering 2019 as the base year
It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategy adopted by leading players
It profiles leading players in the global perfume market based on the following parameters - company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
Key companies covered as a part of this study are Estee Lauder Companies Inc., LVMH, Coty Inc., L'Oreal International, Elizabeth Arden, Inc., Shiseido Co., Ltd., Puig, Perfumania Holdings Inc., Avon Products, Inc., and Hermes.
Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology up gradation, market expansion, and marketing tactics
The global perfume market report caters to various stakeholders in this industry including investors, suppliers, global perfume manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the global perfume market.
Estee Lauder Companies Inc.
Elizabeth Arden, Inc.
Shiseido Co., Ltd.
Perfumania Holdings Inc.
Avon Products, Inc.
Key Topics Covered:
1. Research Objectives and Assumptions
2. Market Purview
3. Market Dynamics, Regulations, and Trends Analysis
Supply Side Drivers
Demand Side Drivers
New Product Approvals/Launch
Promotion and Marketing Initiatives
4. Global Perfume Market, By Product Type, 2017 - 2027 (US$ Billion and Kilo Tons)
5. Global Perfume Market, By Demographics, 2017 - 2027 (US$ Billion and Kilo Tons)
6. Global Perfume Market, By Ingredient Type, 2017 - 2027 (US$ Billion and Kilo Tons)
7. Global Perfume Market, By Distribution Channel , 2017 - 2027 (US$ Billion and Kilo Tons)
8. Global Perfume Market, By Region, 2017- 2027 (US$ Billion and Kilo Tons)
9. Competitive Landscape
For more information about this report visit https://www.researchandmarkets.com/r/nmpgmh
View source version on businesswire.com: https://www.businesswire.com/news/home/20210604005468/en/
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