Each app in the Facebook empire — comprised of Instagram, WhatsApp, and the core Facebook app itself — added more new users in the past year than Snapchat's total user count of 188 million. As this chart from Statista shows, Snapchat's new user growth is barely a blip against the rapid growth of the chart-topping Instagram.
Though ephemeral messaging app Snapchat is still a hit with teenagers, its relative lack of popularity outside of that demographic appears to be holding the company back. Twitter experienced a similar roadblock, hitting 302 million users in 2015 and only tacking on 33 million new users since then.
Shayanne Gal/Business Insider
- Airbnb turns 10 this month — here are the 12 most popular cities where the home-rental service is used
- Blue Apron's steady decline in business, as well as its latest quarterly report, hint at a troubling trend in the meal-kit industry
- This chart shows Apple's steady climb toward becoming the first trillion-dollar company in the US