Integrated Digital Marketing Agency, ethology, Engages Satrix Solutions, Provider of Client Satisfaction Programs, to Facilitate Adoption of the Net Promoter Score(R) (NPS) Methodology

PHOENIX, AZ--(Marketwire - Nov 28, 2012) - Integrated digital marketing agency, ethology, today announced they have recruited Satrix Solutions, provider of client satisfaction programs, to aid in the adoption of the Net Promoter Score® system as a means to assess and continually enhance the agency's client relationships. Net Promoter will also help reinforce ethology's commitment to service excellence by establishing a formal process by which the company can gather candid feedback and stay in-tune with the evolving needs of its fast growing client base.

"Satrix Solutions is helping us transform the way we collect and respond to client feedback," said Larry K.H. Jenkins, President at ethology. "Forging stronger client partnerships is our top priority as we continue to add to our global client base. We see implementing Net Promoter Score as an opportunity to increase customer satisfaction levels, evaluate operational performance and drive accountability throughout the firm."

"The Net Promoter System provides a terrific framework for organizations looking to collect meaningful insight on client sentiment and expectations, which is then acted upon to maximize retention and referrals," said Evan Klein, Founder & President of Satrix Solutions. "What is particularly exciting about working with ethology is how the leadership team recognizes the significant benefits of encouraging service-centric behaviors that drive client satisfaction."

Satrix Solutions, a certified Net Promoter Loyalty Partner, has executed countless Net Promoter Score surveys for business-to-business organizations so they can better respond to the evolving needs of their clients. As a third-party advisor, the company delivers objective analysis and recommendations that drive operational improvements and help inform critical business decisions. The substantial return-on-investment experienced by Satrix Solutions' clients is evidence that, when "operationalized," client feedback programs have a meaningful impact on business outcomes.

About Ethology
ethology is the integrated digital marketing agency for evolving consumer brands. The company specializes in integrated, cross-platform content, search, social, web development and lifecycle marketing for clients in retail, CPG, travel and tourism, and a number of other industries. ethology has been in operation since 2009 and its portfolio includes brands like Conn's, LifeLock, US Bank and ConocoPhillips.

ethology is a portfolio company of Tallwave, a lean business accelerator and venture management company. ethology is headquartered in Phoenix, Arizona and has offices in Chicago, Los Angeles, Portland and New York. For more information about ethology, visit www.ethology.com or call 1.855.ethology.

About Satrix Solutions
Satrix Solutions was founded with a singular goal -- help businesses maximize potential and opportunity. Organizations rely on the company's formal customer feedback programs to gather valuable insights from existing, former and potential customers. The expert analysis and recommendations delivered by Satrix Solutions serves as a blueprint for driving operational improvements to enhance the customer experience. By leveraging a proven approach to capturing and responding to the needs of the market, their clients are able to improve customer retention, maximize share-of-wallet and increase sales close rates. Satrix Solutions is a certified Net Promoter® Loyalty Partner and is the exclusive strategic advisor on customer feedback programs for SoDA -- The Global Network for digital Marketing Innovators. The company serves business-to-business organizations in a variety of industries, each focused on realizing the financial benefits of creating a differentiated service experience. For more information visit www.SatrixSolutions.com

®Net Promoter, Net Promoter Score and NPS are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld