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Inter Signs New Kit Sponsorship With Socios Fan Token App

·1 min read

BeInCrypto –

The Serie A reigning champions have announced a new kit deal with Socios, replacing its deal with Pirelli Tires after almost three decades.

Inter has its first new kit sponsorship in 26 years, announcing they have shifted gears from Pirelli to Chiliz-owned Socios.com, a fan token app. This is the team’s first sponsorship deal of any kind with a blockchain-based company and is worth around $23.5 million annually. Their previous deal with Pirelli was worth just $12.5 million, the club was reportedly looking for their next deal to be closer to $35 million annually.

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