PATCHOGUE, N.Y., Feb. 1, 2017 /PRNewswire-iReach/ -- fishbat is a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness.
There are many web analysis tools on the market to help businesses refine marketing efforts to produce better results, each with something different to offer. To fully address all your online marketing needs, it may be beneficial to use more than one. While many tools are top of mind, such as Google Analytics, there are some lesser known tools that you may want to incorporate in your business analysis tool-kit. Internet marketing agency, fishbat, shares three web analysis tools you may not know about.
- Clicky. Clicky provides real-time analytics for their many analytic functions, allowing marketers to react swiftly when necessary. Clicky gives visibility into each visitor's actions on the site, which helps businesses to appropriately refine marketing efforts, navigational issues, and more. Heat-maps and visitor data features help to better understand the user's behaviors, giving insight into what is working and where there is opportunity to deliver a better user experience and improve vital KPIs such as traffic, conversion, unit growth, shareability, and more.
- Addvocate. Social sharing is vitally important for businesses. Sharing not only puts a brand in front of a new audience, it also provides social proof, and has become a go-to source for researching and buying goods and services. To capitalize on this important segment of marketing, monitor what's driving results and what needs improvement. Addvocate is focused on providing data about the people who share your content the most on various social channels. Addvocate helps marketers leverage the power of social influencers and refine social content. This social analysis tool highlights the content with the greatest number of shares and audience responses per channel, helping businesses to put the right content, in the right place, at the right times.
- Spinnakr. Spinnakr monitors and reports on real time website traffic patterns, showing the specific avenues that brought in the customer. While Spinnakr is not the tool to use for all-around analytics, it's specific functionality can be a great boon to the business. If a particular product is highlighted in a post and is driving traffic to the site, the business would see that in real time, giving them the opportunity to offer a special deal for those who came to the site due to that post, increasing conversion. This draws in new clientele and provides a personalized experience. In addition to showing traffic spikes and where they are coming from, Spinnakr also alerts business to social mentions. So, if a negative comment is posted about the business, this simple but effective tool will provide immediate alerts and lets you post a response immediately directly on your site.
fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
Media Contact: Scott Darrohn, fishbat, 855-347-4228, firstname.lastname@example.org
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