U.S. markets close in 3 hours 53 minutes
  • S&P 500

    4,587.81
    +55.05 (+1.21%)
     
  • Dow 30

    35,405.04
    +376.39 (+1.07%)
     
  • Nasdaq

    14,579.41
    +239.16 (+1.67%)
     
  • Russell 2000

    2,098.54
    +35.75 (+1.73%)
     
  • Crude Oil

    87.65
    +0.69 (+0.79%)
     
  • Gold

    1,841.90
    -1.30 (-0.07%)
     
  • Silver

    24.66
    +0.43 (+1.77%)
     
  • EUR/USD

    1.1342
    -0.0005 (-0.05%)
     
  • 10-Yr Bond

    1.8380
    +0.0110 (+0.60%)
     
  • GBP/USD

    1.3643
    +0.0032 (+0.23%)
     
  • USD/JPY

    114.0400
    -0.3130 (-0.27%)
     
  • BTC-USD

    43,279.54
    +1,131.95 (+2.69%)
     
  • CMC Crypto 200

    1,028.70
    +33.44 (+3.36%)
     
  • FTSE 100

    7,585.01
    -4.65 (-0.06%)
     
  • Nikkei 225

    27,772.93
    +305.70 (+1.11%)
     

Interplanetary Ketchup Wars? Hunts Unveils A Uranus-Brand Ketchup In Response To Heinz's Mars-Inspired Condiment

  • Oops!
    Something went wrong.
    Please try again later.
  • Oops!
    Something went wrong.
    Please try again later.
·1 min read
In this article:
  • Oops!
    Something went wrong.
    Please try again later.
  • Oops!
    Something went wrong.
    Please try again later.

One week after Kraft Heinz Co (NASDAQ: KHC) unveiled a Heinz ketchup made from tomatoes grown in similar environmental conditions found on Mars, Conagra Brands (NYSE: CAG) is starting an interplanetary condiment battle with its limited edition Hunt's Uranus Ketchup.

What Happened: Heinz’s ketchup was the result of a nine-month collaboration with a 14-person astrobiology team at the Florida Institute of Technology’s Aldrin Space Institute. This endeavor simulated conditions that could encourage tomato growth within the institute’s RedHouse, a Mars-like biodome, an environment where the seeds were cultivated in arid dust and with minimal water and fertilizing.

On the other hand, Hunts admitted that no aerospace or agricultural studies were required in branding its product with the seventh planet from the sun.

"When we saw our ketchup called out on late night TV, we wanted to deliver on the great idea," said Bobby Modi, vice president and general manager and Conagra Brands. "Hunt's ketchup is perfect for any occasion, and now it's perfect for any interstellar destination, even if that destination is Uranus."

What This Means: Hunts added that it's promoting its Uranus-branded ketchup on Nov. 17 in a promotional giveaway of 100 bottles accompanied by an "Out of This World" Hunt's Uranus t-shirt to the first 100 people who follow the company’s @huntschef page on Twitter (NYSE: TWTR) and respond to a tweet related to the promotion.

Unlike the Hunts product, Heinz’s Mars-inspired ketchup is not being made available to consumers, although the studies involved in its creation is the subject of three papers that were recently submitted for scientific publication.

See more from Benzinga

© 2021 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.