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Inuvo Provides Shareholder Update on Artificial Intelligence Platform, IntentKey™, and Reports Financial Results for the Period Ending September 30, 2019

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LITTLE ROCK, Ark., Nov. 14, 2019 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence that serves brands and agencies, reported its financial results for the third quarter and nine months ended September 30, 2019.

“Revenue during the third quarter 2019 from the IntentKey revenue stream increased 61.6% year-over-year and approximately 30% sequentially,” stated Richard Howe, Chairman and CEO of Inuvo. “We are pleased with the IntentKey’s progress year to date and continue to build onto this machine learning platform. We believe that our integration of Connected TV media inventory and the release of IntentCloud™ provides our customers broader reach, faster targeting and increased efficiencies. Our unaudited preliminary total revenue was $6 million in October 2019, which should put us within the vicinity of $18 million in the fourth quarter, or approximately 30% sequentially from the $13.8 million of net revenue in third quarter of 2019,” continued Mr. Howe.

Financial Results for the Three and Nine Months Ended September 30, 2019 and 2018:

Net revenue for the third quarter of 2019 totaled $13.8 million as compared to $16.8 million for the same period in 2018, a decrease of 17.9%. Net revenue for the nine months ended September 30, 2019 totaled $43.3 million as compared to $56.3 million for the same period in 2018, a decrease of 23.1%. We experienced lower year over year revenue due to the previously announced strategy to reduce focus on the non-strategic publisher side technologies and to the elimination of lower quality revenue streams.

IntentKey revenue was approximately $2.6 million, an increase of 61.6% in the third quarter of 2019 as compared to the same period last year. Revenue for the nine months ended September 30, 2019 totaled $5.9 million. Following the integration with the AppNexus Platform in the first quarter of 2019, the IntentKey has continued to deliver strong results for clients with a compounded sequential quarterly growth rate in 2019 that is expected to be approximately 30% and first full year revenues of approximately $8.6 million.

Cost of revenue decreased 20.0% and 21.2% year-over-year for the three and nine months ended September 30, 2019 respectively due primarily to lower revenue.

Operating expenses for the three and nine months ended September 30, 2019, decreased 6.2% and 14.1% compared to the same periods 2018.

Marketing costs decreased 16.2% and 20.0% in the three and nine months ended September 30, 2019, respectively, compared to the same period in 2018. The decrease in marketing costs was due to adjusting traffic acquisition campaigns as a result of lower monetization described above.

Compensation expense increased 21.0% in the three months ended September 30, 2019 and decreased 15.1% in the nine months ended September 30, 2019 compared to the same periods in 2018. The reason for the higher expense this year despite a lower payroll is due to higher stock-based compensation this year and the reversal of incentive plan expense in the prior year.

Selling, general and administrative costs for the three and nine months ended September 30, 2019 increased 12.0% and 11.8% respectively, over the same time periods in 2018. The increase in the third quarter this year is primarily due to expenses associated with the company’s equity financing and legal settlement. The increase in the nine-month period this year is primarily due to $1 million of expense incurred related to the mergers which were terminated in June 2019.

Other income, net, was $3.3 million for the three and nine months ended September 30, 2019 and represents the one-time gain recognized for the merger termination fee and the one-time excess fair value over assets received for an acquired business, offset by $460,800 in expense from the derivative liability.

Net income for the three months ended September 30, 2019 totaled $787,900 as compared to a net loss of $1.4 million for the same period the prior year. Net loss for the nine months ended September 30, 2019 totaled $3.6 million as compared to a net loss of $3.7 million for the same period the prior year.

Cash as of September 30, 2019 totaled $714,063 as compared to $228,956 as of December 31, 2018.

The preliminary financial information in this press release has been prepared internally by management and has not been reviewed or audited by our independent registered public accounting firm. There can be no assurance that actual results will not differ from the preliminary financial information presented herein and such changes could be material. This preliminary financial data should not be viewed as a substitute for full financial statements prepared in accordance with GAAP and is not necessarily indicative of the results to be achieved for any future period.

Conference Call Details:
Management will host a conference call on Thursday, November 14, 2019 at 4:30 p.m. Eastern time to discuss its financial results for the third quarter ended September 30, 2019 and provide a business update.

Date: Thursday, November 14, 2019
Time: 4:30 p.m. Eastern Time
Toll-free Dial-in Number: 1-800-239-9838
International Dial-in Number: 1-323-794-2551
Conference ID: 8961685
Live Webcast: https://investor.inuvo.com/ir-calendar

A telephone replay will be available through November 28, 2019. To access the replay, please dial 1-844-512-2921 (domestic) or 1-412-317-6671 (international). At the system prompt, enter the code 8961685 followed by the # sign. You will then be prompted for your name, company and phone number. Playback will then automatically begin.

About Inuvo
Inuvo®, Inc. (NYSE American: INUV) is a market leader in artificial intelligence, aligning and delivering consumer-oriented product & brand messaging strategies online based on powerful, anonymous and proprietary consumer intent data for agencies, advertisers and partners. To learn more, visit www.inuvo.com.

About the IntentKeyTM
Inuvo®’s IntentKeyTM is a patented, machine-learning technology designed to mirror the manner in which the human brain instantly associates ideas, emotions, places, people, and objects. It creates an accurate, high-definition picture of consumer intent and sentiment related to a particular topic or item. Inuvo harnesses the power of the IntentKeyTM to discover and reach high volumes of incremental in-market and relevant audiences that are hidden from typical marketing approaches. The IntentKeyTM enables pinpoint media execution reaching consumers throughout the purchasing funnel all the way to conversion.

Safe Harbor / Forward-Looking Statements
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations with respect to the results of revenues from IntentKey in future periods, our preliminary financial results, our lack of profitable operating history, changes in our business, potential need for additional capital, and other risk factors set forth in our Annual Report on Form 10-K for the year ended December 31, 2018 as filed with the SEC on March 15, 2019, and our subsequent filings with the SEC. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Inuvo and are difficult to predict. Inuvo undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.

Inuvo Company Contact:
Wally Ruiz
Chief Financial Officer
Tel (501) 205-8397
wallace.ruiz@inuvo.com

Investor Relations:
KCSA Strategic Communications
Valter Pinto, Managing Director
Tel (212) 896-1254
Valter@KCSA.com

INUVO, INC.

CONSOLIDATED BALANCE SHEETS

(Unaudited)

September 30,

December 31,

2019

2018

Assets

Current assets

Cash

$714,063

$228,956

Accounts receivable, net

6,078,025

6,711,595

Prepaid expenses and other current assets

251,219

271,466

Total current assets

7,043,307

7,212,017

Property and equipment, net

1,467,110

2,123,672

Other assets

Intangible assets, net

11,003,803

9,441,681

Goodwill

9,853,342

9,853,342

Right of use assets - operating lease

864,058

-

Right of use assets - finance lease

132,476

-

Other assets

35,170

35,170

Total other assets

21,888,849

19,330,193

Total assets

$30,399,266

$28,665,882

Liabilities and Stockholders’ Equity

Current liabilities

Accounts payable

$6,535,436

$9,499,541

Accrued expenses and other current liabilities

4,255,922

2,489,834

Financed Receivables

2,427,950

1,859,853

Convertible Promissory note

1,238,333

-

Derivative liability

460,800

-

Notes Payable

250,000

250,000

Total current liabilities

15,168,441

14,099,228

Long-term liabilities

Deferred tax liability

2,339,832

2,339,832

Convertible promissory notes

-

1,000,000

Lease liability - operating lease

440,561

-

Other long-term liabilities

82,914

193,007

Total long-term liabilities

2,863,307

3,532,839

Total stockholders' equity

12,367,518

11,033,815

Total liabilities and stockholders' equity

$30,399,266

$28,665,882


INUVO, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)

Three Months Ended

Nine Months Ended

September 30,

September 30,

September 30,

September 30,

2019

2018

2019

2018

Net revenue

$13,789,754

$16,806,170

$ 43,302,230

$ 56,315,006

Cost of revenue

4,955,508

6,196,057

17,310,496

21,965,955

Gross profit

8,834,246

10,610,113

25,991,734

34,349,051

Operating expenses

Marketing costs (traffic acquisition costs or TAC)

6,940,772

8,285,465

20,013,117

25,025,922

Compensation

2,186,252

1,806,111

5,730,297

6,749,280

Selling, general and administrative

2,081,547

1,859,020

6,672,115

5,968,233

Total operating expenses

11,208,571

11,950,596

32,415,529

37,743,435

Operating loss

(2,374,325

)

(1,340,483

)

(6,423,795

)

(3,394,384

)

Interest expense, net

(143,642

)

(101,167

)

(511,558

)

(296,612

)

Other income, net

3,305,867

-

3,305,867

-

Income (loss) before taxes

787,900

(1,441,650

)

(3,629,486

)

(3,690,996

)

Income tax benefit

-

-

-

8,625

Net income (loss)

787,900

(1,441,650

)

(3,629,486

)

(3,682,371

)

Earnings per share, basic and diluted

Net income (loss)

$0.02

($0.04

)

($0.10

)

($0.12

)

Weighted average shares outstanding

Basic

46,218,413

32,316,988

37,079,457

30,540,796

Diluted

51,019,631

32,316,988

37,079,457

30,540,796


RECONCILIATION OF INCOME (LOSS) BEFORE TAXES TO EBITDA and ADJUSTED EBITDA

(Unaudited)

Three Months Ended

Nine Months Ended

September 30,

September 30,

September 30,

September 30,

2019

2018

2019

2018

Income (loss) before taxes

$787,900

($1,441,650

)

($3,629,486

)

($3,690,996

)

Interest expense, net

143,642

101,167

511,558

296,612

Depreciation

412,660

457,272

1,286,086

1,343,247

Amortization

381,924

337,626

1,012,878

1,028,711

EBITDA

1,726,126

(545,585

)

(818,934

)

(1,022,426

)

Stock-based compensation

447,937

159,799

594,630

827,595

Non-recurring expense:

Costs incurred during the Terminated Merger

104,014

991,158

Merger Termination Fee

(2,800,000

)

(2,800,000

)

Retargeter fair value over contractual value

(958,288

)

(958,288

)

Derivative liability

460,800

460,800

Settlement of class action suit related to Terminated Merger

250,000

250,000

Adjusted EBITDA

($769,411

)

($385,786

)

($2,280,664

)

($194,831

)

Reconciliation of Income (loss) before Taxes to EBITDA and Adjusted EBITDA

We present EBITDA and Adjusted EBITDA as a supplemental measure of our performance. We defined EBITDA as net income (loss) before taxes plus (i) interest expense, net, (ii) depreciation, (iii) amortization and (iv) other income, net. We further define Adjusted EBITDA as EBITDA plus (v) stock-based compensation and (vi) certain identified expenses that are not expected to recur or be representative of future ongoing operation of the business. These adjustments are itemized above. You are encouraged to evaluate these adjustments and the reasons we consider them appropriate for supplemental analysis. In evaluating EBITDA and Adjusted EBITDA, you should be aware that in the future we may incur expenses that are the same or similar to some of the adjustments in the presentation. Our presentation of EBITDA and Adjusted EBITDA should not be construed as an inference that our future results will be unaffected by unusual or non-recurring items.