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If You Invested $1000 in Intuit a Decade Ago, This is How Much It'd Be Worth Now

·4 min read

For most investors, how much a stock's price changes over time is important. Not only can it impact your investment portfolio, but it can also help you compare investment results across sectors and industries.

The fear of missing out, or FOMO, also plays a factor in investing, especially with particular tech giants, as well as popular consumer-facing stocks.

What if you'd invested in Intuit (INTU) ten years ago? It may not have been easy to hold on to INTU for all that time, but if you did, how much would your investment be worth today?

Intuit's Business In-Depth

With that in mind, let's take a look at Intuit's main business drivers.

Headquartered in Mountain View, CA, Intuit Inc. is a business and financial software company that develops and sells financial, accounting and tax preparation software and related services for small businesses, consumers and accounting professionals globally. The company has offices in the United States, Canada, India, the United Kingdom, Singapore, Australia, and other locations.

In fiscal 2021, Intuit generated total revenues of $9.63 billion. The company has four reportable segments: Small Business and Self-Employed Group, Consumer and Strategic Partner, ProConnect and Credit Karma.

Small Business and Self-Employed Group (49% of fiscal 2021 revenues) segment serves small businesses and self-employed people around the world, and the accounting professionals who serve and advise them. Intuit’s offerings include QuickBooks financial and business-management online services and desktop software, payroll solutions, merchant payment-processing solutions, and financing for small businesses.

Consumer (37% of fiscal 2021 revenues) segment offers DIY and assisted TurboTax income-tax preparation products and services. These solutions are sold in the United States and Canada. Intuit’s Mint and Turbo offerings serve consumers and help them understand and improve their financial lives by offering a view of their financial health.

ProConnect (5% of fiscal 2021 revenues) serves professional accountants in the United States and Canada, who are essential to both small businesses’ success and tax preparation and filing. Intuit’s professional tax offerings include Lacerte, ProSeries, ProFile, and ProConnect Tax Online.

Credit Karma (10% of fiscal 2021 revenues) segment offers personal finance services including credit cards, personal loans, home and auto loans and insurance.

In the Small Business and Self-Employed segment, Intuit competes with companies such as The Sage Group. In payroll, it competes with Automatic Data Processing and Paychex, among others. In the area of merchant services, the company’s rivals are financial institutions like Wells Fargo, JP Morgan Chase and Bank of America. In the Consumer Segment, Intuit faces intense competition from tax preparation service provider H&R Block.

Bottom Line

Anyone can invest, but building a successful investment portfolio takes a combination of a few things: research, patience, and a little bit of risk. So, if you had invested in Intuit a decade ago, you're probably feeling pretty good about your investment today.

According to our calculations, a $1000 investment made in July 2012 would be worth $7,540.69, or a gain of 654.07%, as of July 26, 2022, and this return excludes dividends but includes price increases.

The S&P 500 rose 196.50% and the price of gold increased 2.21% over the same time frame in comparison.

Analysts are anticipating more upside for INTU.

Intuit is benefiting from strong momentum in online ecosystem revenues and solid professional tax revenues. The TurboTax Live offering is also driving growth in the Consumer tax business. Solid momentum in the company’s lending product, QuickBooks Capital, remains a positive. Moreover, the company’s strategy of shifting its business to cloud-based subscription model will help generate stable revenues over the long run. The stock has underperformed the industry over YTD. Nonetheless, Intuit’s near-term prospect looks gloomy as the global lockdown amid the coronavirus crisis has affected small businesses, posing risks to its revenue growth. Additionally, higher costs and expenses due to increased investments in marketing and engineering teams are likely to continue impacting bottom-line results in the near term.

Over the past four weeks, shares have rallied 5.31%, and there have been 2 higher earnings estimate revisions in the past two months for fiscal 2022 compared to none lower. The consensus estimate has moved up as well.
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