“The ESG 100” Shares Tips for ESG Communications
NEW YORK, NY --News Direct-- Investis Digital
Investis Digital, a leading global digital communications company, announced today the publication of a 2022 ranking of the Top 100 global leaders that use digital most effectively to build their environmental, social, and governance (ESG) reputations. The first-of-its-kind rankings were published in a report, The ESG 100, which offers insight into how businesses can build trust through their commitment to ESG.
The rankings, based on a thorough analysis of investor relations (IR) and corporate communications websites, identified the following companies in the Top 10:
3. NatWest Group
5. Legal & General
7. Kingfisher Plc
9. Coca-Cola HBC
To rank these leaders, Investis Digital applied its Connect.IQ proprietary tool and methodology to evaluate 1,000 websites of the leading publicly traded companies around the world. The company scored the companies along 50 ESG criteria, such as:
A dedicated ESG and/or sustainability section.
ESG strategy and approach, quantified.
Statement of ESG principles and policies.
Climate change topics and related risks.
Greenhouse gas emissions (Scope 1, 2 & 3).
Materiality assessment, quantified.
Corporate social responsibility (CSR) topics.
Diversity and inclusion reporting.
The ESG 100 also offers insights into how businesses can more effectively share their ESG story based on Investis Digital’s own client work. For example, the report offers tips for how businesses can share their diversity/inclusion strategies on their websites.
“In the age of stakeholder activism, global companies are under more pressure to share credible ESG strategies with every audience ranging from investors to their own employees, and The ESG 100 gives businesses a benchmark for what success looks like,” said Kristen Kalupski, global senior vice president of marketing at Investis Digital. “The Top 10 ESG companies consistently set clear ESG goals and share measurable progress toward meeting those goals through data-driven storytelling.”
The Top 10 from the 100 best companies excelled in crucial categories such as reporting on Scope 1, 2, and 3 greenhouse gas emissions – which is especially important at a time when the world is more acutely aware of the interconnected nature of global supply chains. In addition, the leaders consistently made their ESG data downloadable and transparent, documented how well their efforts align with multiple ratings agencies and frameworks, published content that speaks to their approach with specific industry issues, stated their carbon neutral commitment and articulated a roadmap to net zero.
“The leaders do more than share data,” said Kalupski. “Leaders build trust through transparency.”
Grounded in its mission to create meaningful connections through digital to drive business performance, Investis Digital is committed to creating long-term value for its stakeholders through its proprietary approach called Connected Content™. As businesses update their ESG strategies, they’re also taking a closer look at how well they communicate those strategies to investors, customers, job seekers and employees who look toward corporations to play a more meaningful role in society.
Investis Digital is a global digital communications company. Through a proprietary approach we call Connected Content™, we unite compelling communications, intelligent digital experiences, and performance marketing to help companies build deeper connections with audiences and drive business performance. A unique blend of expertise, technology and “always on” service allow clients to trust that their digital footprint and brand reputation is secure and protected 24/7 by our dedicated team of 600 digital experts across 9 global offices. To learn more, please visit www.InvestisDigital.com.
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