Pre-orders for the iPhone Xs and iPhone Xs Max are set to begin on Friday, with UK carriers preparing to lure customers to their networks.
The slightly cheaper iPhone Xr will be available next month, as EE, Sky Mobile, Virgin Mobile and Vodafone all opening pre-orders on 19 October.
The three new iPhones, which were unveiled at an event in California on Wednesday, all feature advanced specs but at a premium price.
An EE spokesperson said: "Customers will be able to pre-order iPhone XS and iPhone XS Max beginning 14th September, iPhone XR beginning October 19th, and Apple Watch Series 4 beginning 14th September at [our website] and through EE shops and over the phone."
The network also claims that only EE customers will actually benefit from all the latest iPhone features, as "they'll get the fastest 4G speeds in the UK in more places than any other network," according to EE CEO Marc Allera.
He continues: "We’re one of the only providers to offer the latest smart network technology such as the new Dual SIM Dual Standby capability – great if you want to have separate numbers for work and personal use. EE was the first UK network that supported the 4G capabilities of Apple Watch, and EE customers can enjoy 4G for the new Apple Watch Series 4 from launch and stay connected on the move, even when they leave their iPhone at home."
For its part, Sky Mobile is asking people to register their interest through its website. In an email to The Independent, the network also said that the new phones will be eligible for its Swap12 and Swap24 plans.
Vodafone also requests current customers and potential customers to register their interest through its website.
"From 14 September, customers will be able to pre-order the new iPhone XS and iPhone XS Max, as well as the Apple Watch Series 4," the firm said. "Alternatively, customers will be able to pre-order the new iPhone XR from 19 October. To register your interest please click here."
Following the trend, Virgin Mobile also failed to list any deals on its website, telling people instead to hold tight until Friday.
Virgin Mobile will offer Apple’s latest products – iPhone XS and iPhone XS Max, as well as iPhone XR.
"Customers will be able to pre-order iPhone XS and XS Max from 14 September and iPhone XR beginning 19 October," the company said in an email to The Independent.
US prices can be found through Apple's website.