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iRobot Boosts Home Robots Business on New Roomba 980

Zacks Equity Research

Premier robot manufacturing company iRobot Corporation IRBT recently launched its Roomba 980 vacuum cleaning robot that will enable users to clean their floors with the mere push of a button. An advanced version of the company’s popular Roomba robot, the product includes adaptive navigation system, coupled with the facility of visual localization and a cloud-based application controller.

iRobot’s new Roomba 980 vacuum cleaner is available in the U.S. and Canada from Sep 17, 2015, the prices starting from $899. From fourth-quarter 2015 onward, the device would also be available in Japan and certain selected European countries.

The company’s Roomba 980 robotic vacuum cleaner is equipped such that it can conduct cleaning functions for up to two hours, recharging itself when necessary and resuming work, until the entire level of a home is cleaned. The home application system helps users control the robot from in or outside their homes. Its AeroForce Cleaning System with caper boost technology detects carpeted floors easily and offers twice the cleaning performance wherever required.

iRobot designs and manufactures robots for both domestic and commercial application. The company’s household mobile robots such as Roomba and Scooba can perform specialized functions like scrubbing floors and vacuum cleaning. Also, iRobot’s military robots have helped increase efficiency of the U.S. defense system. The company owns a high market share, backed by its non-imitable, rare and highly differentiated products.

iRobot’s new Roomba 980 combines mapping and cloud-based technologies to help consumers maintain greater control over vacuum-cleaning activities. In the near future, the company intends to come up with better and more modified technologies to increase the competency of its vacuum cleaners in the home robots market.

Stocks to Consider

iRobot currently carries a Zacks Rank #3 (Hold). Better-ranked stocks in the industry include Campbell Soup Company CPB, CVSL Inc. CVSL and Dean Foods Company DF. All three stocks hold a Zacks Rank #2 (Buy).

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DEAN FOODS CO (DF): Free Stock Analysis Report
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CVSL INC (CVSL): Free Stock Analysis Report
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