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Isamaya Ffrench Launches Her Own Beauty Brand

·1 min read

Internationally renowned makeup artist Isamaya Ffrench has launched her own beauty brand, starting with the debut of a five-piece collection -- "INDUSTRIAL."

Named after herself, the newest makeup line on the market will also offer limited-edition T-shirts and jewelry, alongside five additional releases. After painting the faces of Madonna, Rihanna and Bella Hadid, Ffrench is sharing her inimitable and unapologetically individual style with makeup lovers to create unique looks of their own.

Ffrench shares in an exclusive press release, “[The collection] is a hardcore, hard-hitting concept both visually and materially. Leather and latex, piercings and rubber, flesh, strength, and self-possession, for makeup lovers who don’t want to conform.”

The five-piece collection INDUSTRIAL features a highly-saturated and versatile 14-pan palette including an array of shimmer and matte shadows. Elsewhere, a drama-inducing mascara mimics the effect of latex for a false lash look. The innovative beauty products boasts a blue-coated triple black pigment, while nourishing oils promote lash growth.

The collection also includes a plumping lip serum, brow laminator for those obsessed with the soap brow trend. Fans of the legendary makeup artist can also expect a state-of-the-art skincare product in the form of the Skinlacq Tripe Hyaluronic Glow Serum, which will be released after the collection launch.

Take a peek at INDUSTRIAL in the gallery above and visit ISAMAYA's online store to purchase the collection.