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iSatori, Inc. Retains RJ Falkner & Company as Investor Relations Counsel

GOLDEN, CO--(Marketwire - Sep 25, 2012) - iSatori, Inc. ( OTCBB : IFIT ) ( OTCQB : IFIT ), a developer and marketer of premium, scientifically engineered nutritional supplements, today announced that it has retained RJ Falkner & Company, Inc. to develop and implement a comprehensive investor relations program for the Company.

RJ Falkner & Company, Inc. is an investment research and financial communications firm that seeks out undervalued small-cap companies with the potential to outperform the overall stock market on an intermediate- and long-term basis. Its research analysts work with the managements of such companies to broaden their exposure within the investment community and expand the level of interest among investment professionals and high-net-worth individual investors. Additional information on RJ Falkner & Company is available on the Internet at www.rjfalkner.com.

"We selected RJ Falkner & Company as our investor relations firm because of its personal, hands-on approach and expertise in shareholder communications and the relationships that its research analysts have developed within the investment community over the past 43 years," stated Stephen Adele, CEO of iSatori, Inc.

"We are excited to be selected to provide a full range of investor relations services to iSatori, Inc.," commented R. Jerry Falkner, CFA, President of RJ Falkner & Company, Inc. "In our opinion, the Company is positioned to grow its revenue and earnings at impressive rates by leveraging its outstanding reputation for product quality and customer service within the multi-billion-dollar sports nutritionals, energy products, meal replacement, and weight-loss markets. Its multi-channel growth strategy, which targets consumers via proprietary online direct marketing programs and wholesaler distribution, combined with scientifically engineered product development, should allow iSatori to significantly increase its share of the nutritional supplements market, and we are confident in management's ability to significantly enhance shareholder value in coming years." 

The agreement between iSatori and RJ Falkner & Company, Inc. covers at least one year and provides for assistance in investor relations, press release development, the preparation and distribution of independent analyses and research reports, and other related services of benefit to iSatori, Inc. Any forecasts, projections, and/or conclusions contained in the research reports published by RJ Falkner & Company will be independently prepared by RJ Falkner & Company, unless otherwise stated, and will not be endorsed by the management of iSatori, Inc.

About iSatori, Inc.

iSatori, Inc. ("iSatori") is a consumer products company that develops and markets nutritional products in the performance, weight loss, and energy markets through online marketing, Fortune 500 retailers, and thousands of retail stores around the world.

The Company is headquartered in Golden, Colorado, and its common stock trades on the OTC Bulletin Board under the symbol "IFIT." Additional information about the Company is available at www.iSatoritech.com.

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.