J.C. Penney (JCP) CEO Ron Johnson has seen sales fall by double-digits. By the end of 2012, analysts were warning the company could run short on cash. Penney's stock finished last year down more than 40%. Johnson was viewed as something of a savior when he was hired from Apple in 2011 but sources say he ignored conventional industry wisdom and moved too abruptly to impose practices inspired by his time at Apple. On Wednesday Penney reports results for the all important holiday quarter, reports the Wall Street Journal.