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Jack London Square Honors Breast Cancer Survivors with Month-Long 'Power of Pink' Celebration

Iconic Waterfront Dining and Recreation District Partners with Local Nonprofits to Raise Awareness and Funds to Help Fight Breast Cancer

OAKLAND, Calif., Sept. 26, 2022 /PRNewswire-PRWeb/ -- Jack London Square, one of the Bay Area's top dining, recreation and commercial districts (http://www.jacklondonsquare.com), will soon kick off "The Power of Pink," a month-long celebration to honor breast cancer survivors throughout the month of October. During this time, the community is invited to watch videos of actual breast cancer survivors as they share their powerful and inspirational stories on the Jack London Square Instagram page (@jacklondonsq); participate in a photo shoot for a Fur Babies calendar to benefit breast cancer patients and survivors; enjoy Power of Pink centerwide décor, including trees beautifully illuminated with pink lights; and take part in a day-long event featuring free mammograms, a boat parade, a community art project, and discussions with representatives from local non-profit groups, including the HERS Breast Cancer Foundation, Tigerlily Foundation and Women's Cancer Research Center.

"Nearly everyone in America knows or loves someone who has had breast cancer," says Heath McCue, CMD, Director of Retail Marketing for Jack London Square. "That's what makes this event so important and so special. At Jack London Square, we wanted to do something to truly honor the survivors of breast cancer who have gone through so much to be here for their friends and family. We also wanted to help raise awareness and funds to help fight breast cancer in our community by partnering with local non-profit organizations that provide critical educational and support services for those entering the fight today. And we want everyone to know that, together, we can defeat this enemy through The Power of Pink."

The Power of Pink Videos
October 3rd – 29th
Throughout the month of October, Jack London Square will showcase moving videos featuring real breast cancer survivors. In these videos, which the center encourages everyone to watch, these brave women will tell their stories, offer advice for living with and surviving breast cancer, and detail the organizations they tapped for the vital life-saving and life-enhancing services needed to fight and beat this insidious disease. To watch the videos, visit @jacklondonsq on Instagram.

Scratch-Off Card & QR Code
October 8th / 10 a.m.11:30 a.m.
In recognition of Breast Cancer Awareness Month, on the morning of October 8th, Jack London Square will give away free scratch-off cards at the table located across from Plank; participants must be 18+ to receive a scratch-off card. Each scratch-off card contains a QR code that guests can scan to learn important facts about breast cancer and tips for prevention. In addition, one lucky scratch-off-card recipient will win a $250 shopping spree at the center. No purchase is required.

Fur Babies Photo Shoot
October 8th / Noon – 2 p.m.
Jack London Square is creating a dog-themed "Fur Babies" calendar that will be sold to support breast cancer survivors. The public is invited to dress their dog in its best pink outfit and attend a photo shoot on the afternoon of October 8th in the space across from Plank. Accessories will be provided for dogs to wear. All proceeds from calendar sales will be donated to the HERS Breast Cancer Foundation.

The Power of Pink Event
October 29th / 1 p.m.4 p.m.
The culmination of The Power of Pink month-long celebration will be a family-friendly, fun-filled event that includes an array of free activities to honor breast cancer survivors and aid those who are in the fight today. Most activities during this very special event take place in the plaza near Plank.

  • Free Mammograms (9 a.m. to 4 p.m.): Sponsored by Jack London Square, Alinea Medical will provide free mammogram screenings from their mobile bus. To schedule an appointment, visit http://www.alineamed.com/cim-group or call 1-877-4AN-EXAM. Mammogram results will be available within seven business days.

  • Community Art Project (1 p.m.4 p.m.): Oakland artist Richard Felix with the ArtIsMobilUs Everybody Can Paint collaborative will lead the community in painting a message of love and support on a huge canvas in the Plaza by Plank.

  • Pink Boat Parade (2 p.m.3 p.m.): Held along the Oakland Estuary surrounding Jack London Square, this waterway display featuring beautifully decorated pink boats from West Coast Rowing and Oakland Marina will provide a tremendous tribute to breast cancer survivors.

  • Gentle Yoga Session (2 p.m.2:45 p.m.): Taking place on the ferry lawn, oncology yoga teacher Cyndi Lezcano will guide yoga participants through the practice of using breath and focus to achieve a grounded and calm state of mind.

  • Survivor Stories (1 p.m.4 p.m.): Throughout the day, local breast cancer survivors will speak about their journey and recovery process, give tips on the best ways to perform a self-exam, and talk about the organizations that helped them during this difficult time in their lives.

  • Breast Cancer Services (1 p.m.4 p.m.): Representatives from local non-profit groups, including the HERS Breast Cancer Foundation, Tigerlily Foundation, and Women's Cancer Research Center (WCRC), will be on hand to answer questions and share information about their post-surgical products and services, including wigs for hair loss, products for lymphedema, and assistance with insurance co-pays and billing.

  • Kids Craft Station (1 p.m.4 p.m.): Children will enjoy decorating a pink kite with their very own message of support for breast cancer survivors (while supplies last).

  • Live Music (1 p.m.4 p.m.): Music will be provided by the Jazzaholics, the San Francisco Bay Area's world-class trio featuring Al Marshall, as they perform modern jazz classics.

  • Selfie Station (1 p.m.4 p.m.): Guests can take their own tribute photos at the Jack London Square Power of Pink selfie station, then post them on Instagram tagging @jacklondonsq for a chance to win a prize.

  • Stilt Walker Photo Op (1 p.m.4 p.m.): A stilt walker will pose for selfies with guests during the event.

  • Pink Ribbon Tattoos (1 p.m.4 p.m.): Airbrush artists will create pink ribbon temporary tattoos for event attendees.

  • Swag Bag (1 p.m.4 p.m.): The first 100 people to attend the event wearing pink and visit the HERS Breast Cancer Foundation table will receive a breast cancer awareness swag bag.

  • To learn more, visit https://jacklondonsquare.com/events.

About Jack London Square
Situated along the estuary, Jack London Square is Oakland's only publicly accessible mixed-use waterfront area and has been a well-known landmark since the mid-1880's. With its rich history as the heart of Oakland's port operations, Jack London Square is one of the Bay Area's premier recreational, dining, and commercial districts. Jack London Square offers visitors and local residents an authentic, vibrant hub for dining, outdoor recreation, special events and entertainment options including Ben & Jerry's, BevMo, Bike East Bay, California Canoe & Kayak, Farmhouse Kitchen, Forge Pizza, Heinhold's First and Last Saloon, Noka Ramen, Oakland Supply Co., Plank, Regal Cinema, Rosenblum Cellars, Scott's Seafood, Seabreeze on the Dock, The Bay Trail, Timeless Coffee & Bakery, Visit Oakland, Waterfront Hotel, Yoshi's Oakland, and more. To learn more, visit the Jack London Square website at http://www.jacklondonsquare.com or follow Jack London Square on Facebook and Instagram.

Media Contact

Deborah Blackford, Blackford & Associates, 714-280-8765, blkfrd@earthlink.net

Carmen Herlihy, Blackford & Associates, 646-770-2623, cherlihypr@gmail.com

SOURCE Jack London Square