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Jameson Irish Whiskey wants you drinking alcohol at breakfast

Shawn M. Carter

Forget mimosas. Alcohol brand Jameson wants you drinking whiskey at breakfast.

The distiller announced Jameson Cold Brew, a triple-distilled blend of whiskey and fairtrade Arabica bean brew, roasted in “coffee richness with hints of toasted oak and dark chocolate,” according to the brand’s website. And it packs a punch at 70 proof.

The new brew will be available for pre-order Saturday at ReserveBar.com, and it costs about $37 for a 750 milliliter bottle. Bars and participating restaurants will start serving next week.

Some social media users can’t wait to try the whiskey-coffee blend.

“I need this in my life right meow,” one Twitter user wrote. And “Jameson announced a new cold brew flavor that has my name on it,” said another.

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Jameson is not the first brand to hop on the cold-brew train. Jägermeister and SKYY have released alcohol-coffee blends and Pepsi and Coca-Cola have cold brew-cola mixes for non-drinkers.

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While Jameson sales dipped slightly when professional mixed martial artist and boxer Conor McGregor unveiled his Proper No. Twelve brand in 2018, it was still the top-selling Irish whiskey in the United States. Jameson sold more than 7 million cases in 2018.

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