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Jayant Kadambi, Co-Founder and Chief Executive Officer of YuMe (YUME) Interviews with the Wall Street Transcript

67 WALL STREET, New York - February 20, 2014 - The Wall Street Transcript has just published its 2013 IPOs Report offering a timely review of companies new to the stock market. This special feature contains expert industry commentary through in-depth, detailed interviews with CEOs and senior executives of new public companies. The full issue is available by calling (212) 952-7433 or via The Wall Street Transcript Online.

Topics covered: Initial Public Offerings - IPOs

Companies include: YuMe (YUME), AOL (AOL), Yahoo (YHOO), Google (GOOG) and many others.

In the following excerpt from the 2013 IPOs Report, the Co-Founder and Chief Executive Officer of YuMe (YUME) gives a detailed strategic plan for his company for investors:

TWST: I'd like to begin with a brief overview of YuMe's business.

Mr. Kadambi: YuMe provides advertising services and technology for TV brand advertisers who are looking to reach audiences who have started watching video on digital devices including mobile, smartphones, tablets, connected televisions and websites in addition to traditional television.

TWST: The ad-tech market is helping to change the way that companies advertise and reach the consumer. Can you give us your perception of how the advertising market is changing, and what it might look like a year or so out?

Mr. Kadambi: There's a profound change in consumer behavior. Consumers are no longer constrained to watching a few channels with a few content providers. With the proliferation of content from thousands and thousands of different sources, consumers have choice, and when you have choice, what ends up happening is you pick and choose the content that is most interesting to you. This ecosystem means we're not only able to choose what videos and content we want to watch, but we're also able to choose when and what device we want to watch it on.

There're so many different devices that are capable of showing high-quality video that the consumers are fragmenting across all these different devices. They can watch what they want when they want. As a result of that, the advertising is changing so that it can find methods to reach all of these consumers across all these different devices in all different times. It's no longer just about trying to reach your audience on eight o'clock on a Monday or on prime time. You have to reach them then, as well as reach them when they're watching content at other times of the day and other types of content as well.

In order to do that, we need a whole new set of technology, ad technology, ad tech as you call it, infrastructure, and a whole new set of processes and business flows to support TV brand video advertising. At YuMe, we've built technology and data sciences that support the specific needs of TV brand advertisers in the highly fragmented world of digital video.

TWST: How do you see the technology that's being used in this sector changing? Do you see some new technologies that are going to have an impact in the next year or two?

Mr. Kadambi: This is a very new sector. I know ad tech has been around for quite some time, but it has been primarily focused on serving ads in the static environment on a single device. What I mean by that is it's generally been serving text-search ads or graphical display ads sitting on a website. And if you look at it historically, everything was served on what used to an IBM PC or its clones on an Internet Explorer browser, and it was very consistent.

With the advent of digital video and the proliferation of devices, the technology that was used to serving display, nonmotion, with very little sound technology ad infrastructure has to change to support sight, sound and motion over a period of time, because videos have a time component to it. And instead of just serving it into a website, now you have to serve that video ad on to video content on mobile devices, smartphones, tablets, and on wearables and driveables in the near future...

For more of this interview and many others visit the Wall Street Transcript - a unique service for investors and industry researchers - providing fresh commentary and insight through verbatim interviews with CEOs, portfolio managers and research analysts. This special issue is available by calling (212) 952-7433 or via The Wall Street Transcript Online.