Is JB Hi-Fi Limited’s (ASX:JBH) PE Ratio A Signal To Sell For Investors?

JB Hi-Fi Limited (ASX:JBH) is currently trading at a trailing P/E of 18x, which is higher than the industry average of 16.1x. While this makes JBH appear like a stock to avoid or sell if you own it, you might change your mind after I explain the assumptions behind the P/E ratio. Today, I will break down what the P/E ratio is, how to interpret it and what to watch out for. See our latest analysis for JB Hi-Fi

Demystifying the P/E ratio

ASX:JBH PE PEG Gauge Jan 22nd 18
ASX:JBH PE PEG Gauge Jan 22nd 18

A common ratio used for relative valuation is the P/E ratio. By comparing a stock’s price per share to its earnings per share, we are able to see how much investors are paying for each dollar of the company’s earnings.

P/E Calculation for JBH

Price-Earnings Ratio = Price per share ÷ Earnings per share

JBH Price-Earnings Ratio = A$27.83 ÷ A$1.543 = 18x

The P/E ratio itself doesn’t tell you a lot; however, it becomes very insightful when you compare it with other similar companies. We preferably want to compare the stock’s P/E ratio to the average of companies that have similar features to JBH, such as capital structure and profitability. A common peer group is companies that exist in the same industry, which is what I use. Since JBH’s P/E of 18x is higher than its industry peers (16.1x), it means that investors are paying more than they should for each dollar of JBH’s earnings. As such, our analysis shows that JBH represents an over-priced stock.

Assumptions to watch out for

While our conclusion might prompt you to sell your JBH shares immediately, there are two important assumptions you should be aware of. Firstly, our peer group contains companies that are similar to JBH. If this isn’t the case, the difference in P/E could be due to other factors. For example, if you are comparing lower risk firms with JBH, then its P/E would naturally be lower than its peers, as investors would value those with lower risk at a higher price. The second assumption that must hold true is that the stocks we are comparing JBH to are fairly valued by the market. If this does not hold true, JBH’s lower P/E ratio may be because firms in our peer group are overvalued by the market.

What this means for you:

Are you a shareholder? Since you may have already conducted your due diligence on JBH, the overvaluation of the stock may mean it is a good time to reduce your current holdings. But at the end of the day, keep in mind that relative valuation relies heavily on critical assumptions I’ve outlined above.

Are you a potential investor? If you are considering investing in JBH, basing your decision on the PE metric at one point in time is certainly not sufficient. I recommend you do additional analysis by looking at its intrinsic valuation and using other relative valuation ratios like PEG or EV/EBITDA.

PE is one aspect of your portfolio construction to consider when holding or entering into a stock. But it is certainly not the only factor. Take a look at our most recent infographic report on JB Hi-Fi for a more in-depth analysis of the stock to help you make a well-informed investment decision. Since we know a limitation of PE is it doesn’t properly account for growth, you can use our free platform to see my list of stocks with a high growth potential and see if their PE is still reasonable.


To help readers see pass the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned.

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