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JCPenney Has Chosen A New Ad Agency [THE BRIEF]

JC Penney retail shopping
JC Penney retail shopping

Reuters/Natalie Behring

JCPenney

— under the purview of Sergio Zyman — has chosen Y&R New York as its new lead agency. The troubled retailer parted ways with Saatchi & Saatchi a couple of years ago to work with Mother, New York, and Peterson Milla Hooks until now.

Danone Groupe has put its $1.47 billion global media business into review. Havas Worldwide is the incumbent.

Actors in commercials will get a 6% pay raise, Ad Age says.

Ad industry gets blasted in Senate for dragging feet on Do Not Track.

P&G will hike its marketing spending this year.

Barton F. Graph 9000 used a banner-towing plane to announce three creative hires.

Reuters does a deep dive on Amazon's new ad network.

Urban Outfitters, one of the earliest adopters of Vine, is producing a whole campaign around the Twitter video product.

Previously on Business Insider:



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