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JCPenney Joins shopkick(TM) Mobile App to Reward Customers

Retailer to Deploy Full, Nationwide Roll Out Ahead of Key
Holiday Shopping Season

Special Launch Offer Allows Customers to Earn Additional Incentives for Shopping at JCPenney Stores

PLANO, Texas (Oct. 25, 2013) - J. C. Penney Company, Inc. (JCP) today announced that it has teamed up with shopkick, the most widely used real-world shopping app that rewards shoppers for simply walking into stores. Just in time for the key holiday shopping season, JCPenney shoppers will be able to earn "kicks(TM)," shopkick`s proprietary reward currency, along with special offers from JCPenney, when visiting the retailer`s nearly 1,100 store locations across the country. To celebrate the launch, JCPenney will be offering shopkick users additional kicks for a limited time when they visit a JCPenney store.

"As more and more people adopt smartphones, mobile devices are quickly becoming a key shopping tool and the integration of mobile Internet has become key to delivering a modern, in-store shopping experience," said Debra Berman, senior vice president of marketing for JCPenney. "Through our partnership with shopkick, we are able to cater to today`s mobile savvy consumer and take our in-store shopping experience to the next level by rewarding and engaging customers who are already shopping inside a JCPenney store."

When a shopkick user walks into a participating store, the app detects the shopkick signal emitted from a patent-pending device, which is picked up by the shopper`s smartphone. The app then deposits kicks, which can be collected and redeemed for gift cards, song downloads, movie tickets, Facebook credits, donations to charities and more.

"JCPenney`s nationwide rollout of shopkick makes shopping more inspiring and rewarding," said CEO and Co-Founder of shopkick Cyriac Roeding. "For shoppers, we delight them by rewarding them for behaviors they are already doing while shopping. For retailers, like JCPenney, we are driving incremental traffic and sales and ensuring that marketing dollars are invested in driving actual foot traffic - it`s a win-win."

Along with earning kicks and having access to special offers, shoppers can utilize the app`s features to:

  • browse JCPenney themed look books that showcase the hottest trends in apparel or home and link directly to those items for purchase at jcp.com;

  • "like" favorite items and be automatically reminded of them upon walking into a JCPenney store;

  • save and organize items into customizable books, complete with a personalized cover photo and

  • connect with others with similar interests to discover and share products from their books.

Shoppers can also collect additional kicks by logging into the app daily, viewing look books, inviting friends to join and by linking their Visa or MasterCard to shopkick`s "Buy and Collect" program.

The shopkick app is available for free on the iPhone or iPad from the App Store and on Android from Google Play.

For further information, contact:

JCPenney media relations
Kate Coultas -- 972-431-3400 or jcpnews@jcp.com

AtomicPR for shopkick
Natalia Garcia - 415-593-1400 or Natalia@atomicpr.com

About JCPenney
J. C. Penney Company, Inc. (JCP), one of the nation`s largest apparel and home furnishing retailers, is dedicated to becoming America`s preferred retail destination for unmatched style, quality and value. Across 1,100 stores and at jcp.com, customers will discover an inspiring shopping environment that features the most sought after collection of private, national and exclusive brands and attractions. For more information, please visit jcp.com.

About shopkick, Inc.
The shopkick app is the ultimate shopping companion that inspires, organizes and rewards. At home or on the go, browse through themed "books" to be inspired by the latest fashion trends or products often hidden in the aisles and racks of popular stores. "Like" items anywhere you want, to be reminded next time you visit a store where they`re sold. Connect with others of similar taste to discover and share coveted items. All this while earning rewards along the way for everyday shopping actions like store visits, picking up products at stores, and purchases.

In 2013, Nielsen rated shopkick the most widely and often used real-world shopping app, ahead of any physical retailers` apps. Shopkick`s growing Partner Alliance includes American Eagle Outfitters, Best Buy, Crate and Barrel, JCPenney, Macy`s, MasterCard, Old Navy, Simon Property Group, Sony, The Sports Authority, Target, Visa, Procter & Gamble, Kraft Foods, Revlon, Unilever, Pepsi, Levi`s, HP and more. The Redwood City-based startup is funded by Kleiner Perkins` iFund, Greylock Partners and Reid Hoffman, founder of LinkedIn, and investor in Facebook. The World Economic Forum (WEF) named shopkick a Technology Pioneer 2013, an honor previously given to Google, Twitter, and Wikipedia.


This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients.

The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the
information contained therein.

Source: J. C. Penney Company, Inc. via Thomson Reuters ONE