Partnership Gives Clients Deeper Audience Understanding and Targeting Capabilities by Leveraging Identity Resolution
BALTIMORE, Nov. 30, 2017 /PRNewswire/ -- Global digital marketing agency Jellyfish, and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and the leading provider of omnichannel identity resolution, today announced a partnership that will allow clients to better leverage people-based insights to measure and optimize their digital marketing efforts. The combination of this data will give clients a better understanding of the net business impact of their marketing efforts. Importantly, this partnership will provide consumers with a more complete and useful digital brand experience that enhances engagement and discovery.
"We're always looking for ways to improve a potential customer's journey with a client," says Kevin Buerger, executive vice president and managing director of Jellyfish US. "This partnership gives us the ability to reach people, not just devices, with timely and relevant marketing messages that better meet their needs. Ultimately this allows marketers to increase the return on their advertising spend (ROAS) and more accurately track impacts on business results online and offline."
A key benefit to the partnership is the ability to measure the offline impacts of digital marketing. With a people-based marketing approach empowered by LiveRamp, marketers are able to resolve views of a digital campaign to phone calls received or customers visiting a store. In addition, this new partnership will allow for more efficient customer acquisition by finding target audiences similar to existing customers.
"Marketers are investing to better understand the impact of their efforts across multiple channels," said Nikhil Dixit, vice president of agencies and publishers for LiveRamp. "The ability to accurately resolve the impact of online activities in a comprehensive view of the complete marketing mix is a huge breakthrough. We're excited to be working with Jellyfish to bring the benefits of identity resolution and the many use cases it enables to their clients."
Jellyfish's world-class digital marketing strategy and execution are anchored by a fundamental belief in transparency, as well as a commitment to extensive training that ensures both innovation and expertise. As a certified Google marketing partner, these core values position Jellyfish at the forefront of the industry.
Jellyfish (www.Jellyfish.net) is a global boutique agency, delivering digital marketing solutions on a foundation of innovation, transparency and continual training. Jellyfish has offices across the U.S., Europe, and South Africa, and nearly 400 employees, all with industry recognized qualifications, worldwide. The company provides a full suite of award-winning technology and talent to deliver paid search, SEO, social media, display, email, analytics, optimization, creative and development solutions. Jellyfish is the proven leader that understands how the convergence of marketing channels, platforms and devices can be used effectively to create an overall winning strategy, and the perfect digital journey for their clients. This position is recognised with a slew of industry awards, including the prestigious Performance Agency of the Year Award at the Drum Search Awards.
LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, and provides the foundation for omnichannel marketing. Our services transform the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. LiveRamp is an Acxiom company, delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliance's (DAA) ICON and App Choices programs. For more information, visit http://www.LiveRamp.com.