MAMARONECK, NY--(Marketwired - Oct 1, 2013) - iMiller Public Relations (iMPR), a leading international marketing and public relations firm serving the telecommunications and technology industries, announces the appointment of Jennifer Handshew as Executive Vice President. Reporting to the firm's CEO, Ilissa Miller, Ms. Handshew will develop and lead media and influencer strategies for iMPR clients; oversee the development and management of integrated communications programs to help increase brand relevance and awareness; and create critical dialogues between clients, journalists and analysts utilizing digital strategies and social media. Additionally, Ms. Handshew will work to drive new and organic business growth for the firm.
"Jennifer's ability to craft strategies, identify insights and create content that increases brand equity and directly engages the media, influencers and stakeholders is a much valued resource to our firm and clients," says Ilissa Miller, CEO, iMiller Public Relations. "Her talent and understanding of the shifting media landscape is an asset that will benefit our clients and teams both today and tomorrow."
Ms. Handshew joins iMPR from CFN Services, a leading provider of managed IT services for the financial markets. As former Director of Marketing Communications for CFN, she oversaw all PR and marketing efforts, driving corporate visibility via strategic media and analyst campaigns and spearheading a successful digital effort that positioned the company as a trusted media source for financial services technology. Prior to CFN, Ms. Handshew was the Director of Media Relations/Communications at STC Associates, a global branding firm, where she oversaw the marketing and PR activities for Hudson Fiber Network, successfully re-branding the company from a telco organization to a leading provider of network solutions for the financial services arena. Ms. Handshew also oversaw the communications strategy for Switch and Data's noteworthy launch into the financial services vertical, strategically positioning the company for its eventual acquisition by Equinix.
To learn more about iMiller Public Relations and its clientele in the global telecom and information technology sectors, visit www.imillerpr.com.
About iMiller Public Relations
iMiller Public Relations is a results-driven, independent public relations and marketing communication services firm. iMPR provides a custom set of services to meet each client's individual needs, including the development of a comprehensive and strategic marketing communications plan that encompasses Strategic Relations, Digital Marketing, Product Marketing, Creative & Content Development, Social Media, Crisis Management, Event Planning, Media Outreach Competitive Analysis, and more. Leveraging vast experience in sales, marketing, business development and product management, iMPR has the insight, knowledge and industry understanding to take your company to the next level. For more information about iMPR, visit www.imillerpr.com.