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JetBlue traffic up in March

NEW YORK (AP) -- JetBlue Airways Corp. said Wednesday that passenger traffic for the month of March increased 8.6 percent by comparison to last year and a key revenue measure improved as well.

JetBlue said the gain was due in part to a capacity increase of 7.5 percent for the month. Unlike most of its bigger rivals, JetBlue is adding flights.

The company's preliminary passenger revenue per available seat mile for the month of March increased 7 percent year over year, helped by a shift in the Easter and Passover holidays into March from April last year. That is a closely watched indicator of pricing power in the airline industry.

Shares of the New York-based airline rose 29 cents, or 4.3 percent, to close at $6.99. The stock has traded in a 52-week range of $4.06 to $7.07.