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JetBlue Turns Eco-friendly at JFK

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JetBlue Airways Corporation (JBLU) has entered into a partnership with Air Ventures and Royal Waste Services to launch a composting program in Terminal 5 at John F. Kennedy International Airport (:JFK). Per the deal, JetBlue and the two other firms will transform the leftovers from select restaurants in the terminal into fertilizers, rather than throwing the remains as trash.

Waste disposal and recycling services provider Royal Waste Services and Air Ventures – the franchisee that owns and operates the Jamba Juice and Dunkin Donuts restaurants in the terminal – will help the airline to compost nearly 300 pounds of food waste daily, resulting in a cleaner environment. These will be utilized to enrich the soils of local farms such as McEnroe Organic Farm.

New York's hometown airline – JetBlue – remains committed to preserve the earth and make it a healthy place for living, apart from rendering better air travel services to customers. Fertilizers made from food products are good for the planet at large, aiding in the reduction of greenhouse gas emission. The carrier aims to bring other vendors under this partnership as well as start similar programs at other airports.

This passenger airline operates the youngest and most fuel-efficient fleet – consisting of 127 Airbus A320 aircraft and 54 EMBRAER 190 aircraft – among the other major U.S. airlines such as United Continental Holdings Inc. (UAL), Delta Air Lines Inc. (DAL) and Southwest Airlines Co. (LUV). These aircraft are not only cost efficient, these are also environmentally friendly, enabling the company to fulfill its social responsibility. Further, JetBlue is also involved in a number of other projects that are directed toward the betterment of the planet.

JetBlue currently carries a Zacks Rank #3 (Hold). We believe JetBlue is favorably positioned for growth due to its distinctive business model, strong brand name, superior in-flight services, foray into new locations, strong liquidity positions and a non-unionized workforce.

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