Justin Saunders is your creative director’s favorite creative director. The Montreal-based Saunders, who turned JJJJound.com from a digital mood board into an IRL creative studio and design brand, has been the Internet’s go-to source for “vibes” since 2006. More recently, JJJJound has lent its touch of mesmerizing cool to everything from home goods and office supplies to crewneck sweaters and sneakers. The latest beautifully designed trick up Saunder’s sleeve? An official collaboration with Reebok.
This isn’t JJJJound’s first foray into the sneaker world. The brand partnered up with Vans to remix the iconic Old Skool, tweaked the forever-classic New Balance 990v3, and created the ultimate dad sneaker with Victory Sportswear. For Saunders’s latest creation, he has turned to one of Reebok’s most cherished silhouettes, the Club C. The clean-looking tennis shoe originally debuted back in the 1980s and has been adored for decades for its purist style and pared-down design. In true JJJJound fashion, the sneaker has been minimal-ized and elevated even further: replacing the kelly green accent with washed-out grey, removing the Reebok logo from the tongue, and adding the sought-after JJJJound logo. The white smooth leather and minimalist features make it a pair of sneakers that will look good with just about anything.
The $150 kicks are sold out on the JJJJound website, but you can grab them via StockX for around $330 if you act fast. (Given the resale price of some of the other JJJJound-ed shoes, that is a steal.) What makes these sneakers so covetable, other than that Canadian touch of in-the-know cool, is the timeless, easy-to-wear design that is sure to appeal to everyone. In other words, they're perfect for advanced-level Internet aesthetes and regular guys who are just looking for their next summer shoe.
Originally Appeared on GQ