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JMP Securities Sat Down With TubeMogul, Yelp & Zillow Execs; Here's What Happened

Wayne Duggan

In a recent report, analysts at JMP Securities expressed their bullish outlook for three stocks following meetings with company executives at the JMP Securities Technology Conference this week.

Here is a summary of what analysts had to say about the three names.

TubeMogul Inc (NASDAQ: TUBE)

Analysts have several major takeaways from their fireside chat with CFO Paul Joachim. According to Joachim, the company's future margin expansion will likely be driven by its transformation to Platform Direct, and investors can expect the company's investments in Programmatic TV and Display to rise in 2015.

Related Link: Oppenheimer Remains Bullish On JD.com, Says 'User Acquisition On Strong Trend And Margin Expansion In Sight'

Analysts believe that the recent 31 percent sell-off in TubeMogul shares is overdone.

"We continue to believe that TubeMogul is well-positioned to grow its share of the $70B+ domestic TV advertising market as advertisers increasingly follow audiences online, creating a positive risk/reward in the shares," they explain in the report.

JMP Securities has an Outperform rating on TubeMogul and a $21 target for the stock.

Yelp Inc (NYSE: YELP)

JMP analysts are bullish on Yelp after sitting down with COO Geoff Donaker and VP of Corporate Communications Vince Sollitto. Analysts believe Yelp is well-positioned in the local business review space, and they believe that the company has a competitive advantage over peers because of the "highly proprietary and not easily replicable" nature of its reviews.

JMP Securities has an Outperform rating on Yelp and a $72 price target for the stock.

Zillow Group Inc (NASDAQ: Z)

JMP analysts have a positive outlook for Zillow after meeting with Investor Relations Officer RJ Jones. Analysts believe that Trulia will transition from a Share-of-Voice model to an impressions-based model after Zillow incorporates its ad product infrastructure.

In addition, analysts see "minimal" disruption from Zillow's transition away from ListHub.

JMP Securities has an Outperform rating on Zillow and a $145 target for the stock.

Latest Ratings for TUBE

Date Firm Action From To
Feb 2015 JMP Securities Maintains Market Outperform
Feb 2015 Citigroup Upgrades Neutral Buy
Jan 2015 Albert Fried & Co. Initiates Coverage on Overweight

View More Analyst Ratings for TUBE
View the Latest Analyst Ratings

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