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Jobs, Apple, Facebook, Fed — What you need to know in markets this week

Myles Udland
Markets Reporter

After a busy week that saw first quarter GDP disappoint and tech majors including Amazon, Microsoft, and Alphabet report earnings, markets will brace for another round of corporate earnings and headline-making economic data.

On the economic data side, Wednesday’s policy statement from the Federal Reserve and Friday’s jobs report will be highlights, though markets expect no change to the Fed’s interest rate policies this time around.

Friday’s jobs report — coupled with strong wage data out Friday — could push markets to be more prepared for an interest rate hike from the Fed at its June 14-15 policy meeting. This would be the third rate hike since December.

“The economic calendar is very busy this week,” writes Deutsche Bank economist Joe LaVorgna.

“The two main events are Wednesday’s FOMC meeting and Friday’s employment report, but we also get key data on inflation, manufacturing activity, motor vehicle sales and the services sector. We do not anticipate any substantive changes in the near-term monetary policy outlook.

“Regarding the economic data, we expect some lingering weakness in the March figures, but the April data should point to a rebound in activity this quarter.”

Headline earnings out this week are expected from Apple (AAPL), Facebook (FB), Yum Brands (YUM), MasterCard (MA), CBS (CBS), Viacom (VIAB), Time Warner (TWX), and Mondelez (MDLZ).

And on Saturday, Berkshire Hathaway (BRK-A, BRK-B) will host its latest annual meeting in Omaha, Nebraska, and Yahoo Finance will have the exclusive live-stream of the event, which features seven hours of Q&A with Berkshire CEO Warren Buffett and vice chair Charlie Munger.

Economic calendar

  • Monday: Personal income, March (+0.3% expected; +0.4% previously); Personal spending, March (+0.2% expected; +0.1% previously); Core PCE, year-over-year, March (+1.6% expected; +1.8% previously); Markit US manufacturing PMI, April (52.8 expected; 52.8 previously); ISM manufacturing PMI, April (56.5 expected; 57.2 previously); Construction spending, March (+0.4% expected; +0.8% previously)
  • Tuesday: Auto sales, April (17.1 million expected; 16.53 million previously)
  • Wednesday: ADP private payrolls, April (+180,000 expected; +263,000 previously); Markit services PMI (52.5 expected; 52.5 previously); ISM non-manufacturing PMI (55.8 expected; 55.2 previously); Federal Reserve interest rate decision (0.75%-1% expected; 0.75%-1% previously)
  • Thursday: Nonfarm productivity, first quarter (+2.7% expected; +1.7% previously); Initial jobless claims (250,000 expected; 257,000 previously); Factory orders, March (+0.4% expected; +1% previously)
  • Friday: Nonfarm payrolls, April (+190,000 expected; +98,000 previously); Unemployment rate, April (4.6% expected; 4.5% previously); Average hourly earnings, month-on-month, April (+0.3% expected; +0.2% previously); Average hourly earnings, year-on-year, April (+2.7% expected; +2.7% previously); Consumer credit, March (+$14.5 billion expected; +$15.2 billion previously)

ESPN’s bad week

On Wednesday, Yahoo Finance’s Dan Roberts broke the news that ESPN would lay off more than 100 employees, many of them on-air talent and familiar names that sports fans would know.

And while people losing their job is always a tough story to cover, what this story captures from a strictly business perspective are the changes that media consumption are having at the Disney-owned (DIS) “Worldwide Leader In Sports.”

In a post on Thursday, Ben Thompson, a tech analyst who writes at Stratechery, noted that what’s happening at ESPN is really the transition from a company that once enjoyed a franchise in sports media and now, amid increasing competition, must act more like a business.

And, as Ben noted, none other than the Oracle of Omaha himself, Warren Buffett, wrote about this very issue with respect to the newspaper business back in 1991.

And the troubles are, really, no different for ESPN today.

Here’s Buffett:

The fact is that newspaper, television, and magazine properties have begun to resemble businesses more than franchises in their economic behavior. Let’s take a quick look at the characteristics separating these two classes of enterprise, keeping in mind, however, that many operations fall in some middle ground and can best be described as weak franchises or strong businesses.

An economic franchise arises from a product or service that: (1) is needed or desired; (2) is thought by its customers to have no close substitute and; (3) is not subject to price regulation. The existence of all three conditions will be demonstrated by a company’s ability to regularly price its product or service aggressively and thereby to earn high rates of return on capital. Moreover, franchises can tolerate mis-management. Inept managers may diminish a franchise’s profitability, but they cannot inflict mortal damage.

In contrast, “a business” earns exceptional profits only if it is the low-cost operator or if supply of its product or service is tight. Tightness in supply usually does not last long. With superior management, a company may maintain its status as a low-cost operator for a much longer time, but even then unceasingly faces the possibility of competitive attack. And a business, unlike a franchise, can be killed by poor management.

Until recently, media properties possessed the three characteristics of a franchise and consequently could both price aggressively and be managed loosely. Now, however, consumers looking for information and entertainment (their primary interest being the latter) enjoy greatly broadened choices as to where to find them. Unfortunately, demand can’t expand in response to this new supply: 500 million American eyeballs and a 24-hour day are all that’s available. The result is that competition has intensified, markets have fragmented, and the media industry has lost some – though far from all – of its franchise strength. 

And so while for years ESPN’s standing as the “Worldwide Leader In Sports” was more than just a slogan, today the increase in sports rights, the competition from other sports networks, and the move by millions away from the traditional cable bundle have cut into the network’s franchise value.

For years, ESPN was, more or less, the entire reason someone was paying for cable at all. And its fees rose commensurately. Now, as the media landscape fractures and cable subscriptions fall, the biggest player is feeling the squeeze.

Myles Udland is a writer at Yahoo Finance. Follow him on Twitter @MylesUdland

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