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JOIFUL™ Celebrates App Launch with Epic Event

SANTA MONICA, Calif., Feb. 27, 2017 /PRNewswire/ -- It may be Oscar time, but with the help of more than 500 fans, media and social influencers, guests walked the signature orange carpet at the exclusive JOIFUL launch event that ushered in a new era in the beauty space.  Whitney Port, one of JOIFUL's biggest fans, was on hand to celebrate the initial success of the new on-demand beauty and wellness app.

"I've used the JOIFUL app to get ready for events, meetings and for the special launch event tonight," said Port, who recently announced her pregnancy.  "Like a lot of JOIFUL clients, my life is busy and going to get busier, so I'm glad to have a solution that saves time trekking to the salon."

Four vignettes were designed to underscore the various places and spaces that treatments are offered, in home, office, hotels and even a man cave to highlight the popularity of men's grooming services.  Massage, facials, hair, makeup and nails set the stage for a fashion show that highlighted the after-affect and joyful scene to cap the night.

"It was more than a party, it signified the start of beauty revolution," said Chad Law, VP Sales and Marketing.  "JOIFUL is changing the way people receive beauty treatments, and the response has been overwhelming."

JOIFUL is a privately held subsidiary of Tatbeq, Inc., headquartered in Santa Monica, California.  It's the only on-demand beauty app with a full suite of salon and spa services – with no look books to limit personal style.  Mobile beauty customers can book their treatment, track their Artist in transit and pay with credit card or Apple Pay.  Artists will arrive in 60 minutes and gratuity is included in the affordable luxury pricing.
The company currently employs 25 full-time industry professionals, including program development, customer service, trade relations, operations and marketing.


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