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Jordan brand introduces the Air Jordan Fearless Ones collection

The holiday season offerings brought by Nike’s (NKE) Jordan brand has become one of the more anticipated drops of the year for sneakerheads. The yearly hype usually centers around which colorway of retro 11s will be hit stores in December, but this year Jordan brand has expanded its holiday lineup with the new Fearless Ones collection.

Jordan Fearless Ones collection — NIKE

The collection features 12 varieties of the classic Jordan retro 1s to launch throughout the 2019 holiday season. The group runs the gamut from high-end collaborations with exclusive designers and brands such as Ghetto Gastro and Melody Eshani to the AJ1 High FlyEase, sneakers made to help those with disabilities lace-up.

One of the goals of the 2019 Fearless Ones collection is to illuminate stories that are connected with Michael Jordan’s career. The Air Jordan 1 is one of the most iconic shoes in Michael Jordan’s signature series, and the Fearless Ones collection pays homage to the history of the shoe while trying to bring the silhouette into the future.

Air Jordan I Mid SE Fearless Melody Ehsani — NIKE

One example is the inscription featured around the midsole of the Air Jordan I Mid SE Fearless by Melody Ehsani: “If you knew what you had was rare, you would never waste it.” The pair retails for $130.

Air Jordan I Mid SE Fearless Melody Ehsani — NIKE

The most inclusive shoe of the collection would have to be the AJ1 High FlyEase. Featured in the bred (black-and-red) colorway, it has a zipper-and-strap FlyEase System for easy, one-handed heel entry/exit and an adjustable hook and loop for top entry.

Reggie Wade is a writer for Yahoo Finance. Follow him on Twitter at @ReggieWade.

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