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Jordan Brand Is Going Big on Bold Colorways and Adaptive Tech for the New 'Fearless Ones' Collection

Mike Kim
Photo credit: Nike

From Esquire

The Air Jordan 1 is...well, it's the "one." The one that helped launch modern sneaker as we know it, and the one that history has proven to be among the most timeless and versatile sneakers ever created. And from the many original releases in 1985 to countless retro variations and colorways since, the Air Jordan 1 is just as popular as ever. It's the shoe that still excites longtime collectors—and the reason many start collecting sneakers in the first place. It is, in short, an icon.


This holiday season, Jordan Brand celebrates the power and impact of the Air Jordan 1 franchise through a collection of new interpretations, colorways, and collaborations. Most of them are familiar, from OG retro highs (the AJ1 lover's favorite) to mids, lows, and KOs. But there's also something genuinely new in the mix: The Jordan 1 is the first product from the brand to feature Nike FlyEase technology. FlyEase was originally launched in 2012 to help those with disabilities easily get in and out of their shoes. And now the AJ1 High FlyEase will add the benefit of easy entry while staying true to the silhouette's OG looks.

That's not all, of course. The Air Jordan 1 family is growing in a big way this holiday season. Here's a closer look at what's coming.

The AJI High FlyEase

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It'll be the first-ever Jordan to feature a zipper-and-strap FlyEase System for easy, one-handed heel entry and exit, plus an adjustable eyestay hook and loop for top entry.

Air Jordan 1 High OG 'Fearless'

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This version pays tribute to MJ’s basketball journey by combining the UNC and Bulls colors on a patent leather upper.

Women’s Air Jordan 1 High OG 'Fearless'

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SHOP $160

Features a textured upper with metallic rose gold panels and a Fearless Ones branded insole. (Available 10/22.)

Air Jordan 1 High Zoom 'Fearless'

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An iridescent upper means the color shifts with the light. It’s also equipped with full-length Zoom Air for superior cushioning, plus an icy outsole.

Air Jordan x Blue the Great 1 Mid SE 'Fearless'

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Designed in collaboration with LA-based artist Blue the Great, this pair showcases his love for primary colors on a suede and corduroy upper with his BTG signature on the heel. Even though AJ1 mids are divisive, these are some of the best sneakers in the holiday collection.

Air Jordan x Ghetto Gastro 1 Low React 'Fearless'

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This pair is the most unexpected in the bunch. Featuring bright pops of pink and Nike's React foam for cushioning, it's created in collaboration with the culinary collective Ghetto Gastro.

Air Jordan x Facetasm 1 Mid SE 'Fearless'

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Japanese brand FACETASM's take on the AJ1 is inspired by the city of Tokyo—specifically its expressive nature and bold style choices. The upper features crinkled leather, a signature look from FACETASM.

Air Jordan x Maison Château Rouge 1 Mid SE 'Fearless'

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The uppers are covered with African-inspired design cues, a nod to the routes of the founder of Parisian lifestyle brand Maison Château Rouge. The result is a playful and exciting colorway.

Air Jordan x Melody Ehsani 1 Mid SE 'Fearless'

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The bright uppers sit atop a midsole with a hand-lettered quote reading, "If you knew what you had was rare, you would never waste it." It all comes courtesy of L.A.-based designer Melody Ehsani.

Air Jordan 1 mid SE Fearless Edison Chen

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Clot founder Edison Chen dropped a fadeaway Swoosh on the woven nylon upper of this AJ1. It's a very simple and clean colourway packed with subtle details.

Air Jordan 1 High OG 'Black/Orange'

Photo credit: Nike

SHOP $160

Also Known As Shattered Backboard 3.0, this shoe has been getting a lot of negative feedback online before the release. Although, most of us (including myself) wanted the leather from the Shattered Backboard 1.0 along with this color blocking, I have to say: These shoes are much better in person. The crinkled patent leather upper may be hinting at the idea of shattered glass—but that's not official. (Available 10/26.)

Air Jordan 1 Retro High 'Bloodline'

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A new take on the black-and-red colorway, perhaps the Jordan 1's most iconic. The red piping throughout—designed to highlight the iconic AJ1 silhouette—is super refreshing.

Air Jordan 1 "Come Fly With Me"

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Done up in black leather and finished with bright red stitching, this AJ1 mid throws it back to the mid '90s for inspiration. Specifically, it's an homage to the classic Jordan campaign that asked, "Who said man was not meant to fly?"

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