SAN FRANCISCO, CA and IRVINE, CA--(Marketwired - Oct 30, 2013) - Jumpstart Automotive Group, an expert automotive marketing and advertising company, and Autobytel (
Through this relationship, Jumpstart now reaches 26 million unique visitors each month. Autobytel benefits from an expanded advertising revenue opportunity by outsourcing its ad sales function.
Autobytel, which pioneered online auto shopping with the launch of www.autobytel.com in 1995, provides auto dealers, dealer groups, and manufacturers with some of the industry's most successful, high-quality and cost-effective consumer leads, and marketing and mobile services available today.
Jumpstart Automotive Group works with every major auto manufacturer across its portfolio of digital publishers, which include U.S. News Automotive, Car and Driver, J.D. Power Autos, and NADAguides. The company has built a reputation as a thought leader in the online automotive marketing industry and is known for its True Market Impact™ brand health reports and in-depth shopping trends insight.
"Both Jumpstart and Autobytel have a long and successful history in the digital automotive space, so it makes perfect sense for us to work together to help auto marketers sell more cars," said Nick Matarazzo, chief executive officer of Jumpstart. "Autobytel is a great addition to our portfolio and further strengthens our position as the highest performing, most diverse audience in autos."
"Jumpstart has a great reputation in the marketplace and has built solid automotive brand relationships that should enhance our ability to meet the auto industry's online marketing and advertising needs," said Jeff Coats, president and chief executive officer of Autobytel. "By outsourcing our ad sales function, we are better able to focus on our core business of delivering high-converting leads to our dealer and manufacturer customers. Jumpstart successfully represents advertising campaigns for every major auto brand, and is a natural fit for our business. We're pleased to be working together to help develop leading marketing programs."
In addition to its commitment of providing innovative solutions for consumers buying vehicles and auto manufacturers and dealers selling vehicles, Autobytel offers new and used vehicle research, reviews, car listings, buying guides, shopping tools, and auto financing advice. The company recently announced a strategic investment in AutoWeb, an innovative pay-per-click advertising marketplace, as well as the acquisition of Advanced Mobile to provide leading mobile capabilities to auto manufacturers and dealerships.
About Jumpstart Automotive Group
Jumpstart Automotive Group, a division of Hearst Magazines, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. Jumpstart is an industry thought leader known for its True Market Impact™ brand reports and in-depth shopping trend insights. Exclusively representing automotive digital publishers, Jumpstart reaches consumers at all stages of consideration and provides in-market scale. JumpstartAuto.com, @JumpstartAuto.
Jumpstart is: Car and Driver, LeftLane, NADAguides, CarGurus, EveryCarListed, Overstock Cars, U.S. News Automotive, J.D. Power Autos, ConsumerGuide Automotive, CarSoup, hybridCARS, plugincars, and Autobytel.
About Autobytel Inc.
Autobytel Inc., an online leader offering consumer leads and marketing resources to car dealers and manufacturers and providing consumers with the information they need to purchase new and used cars, pioneered the automotive Internet when it launched its flagship website, www.autobytel.com, in 1995. Autobytel continues to offer innovative products and services to help consumers buy, and auto dealers and manufacturers sell, more used and new cars. Autobytel has helped tens of millions of automotive consumers research vehicles; connected thousands of dealers nationwide with motivated car buyers; and helped every major automaker market its brand online. Through its flagship website, network of automotive sites and respected online affiliates, Autobytel continues its dedication to innovating the industry's highest quality Internet programs to provide consumers with a comprehensive and positive automotive research and purchasing experience, and auto dealers, dealer groups and auto manufacturers with some of the industry's most productive and cost-effective customer referral and marketing programs.
Investors and other interested parties can receive Autobytel news releases and invitations to special events by accessing the online registration form at Autobytel Investor Alerts.