New brand positioning, architecture, name, visual identity and enterprise site developed for the global agricultural company
TORONTO , Oct. 16, 2018 /CNW/ - Global agricultural company Pyxus International, Inc. (PYX), formally known as Alliance One International, Inc., has selected J. Walter Thompson Canada as its Global Marketing Agency of Record for its enterprise transformation. To enhance the company's consumer product goods capabilities, Pyxus partnered with J. Walter Thompson Canada to transform its name, brand identity, positioning and architecture, as well as integrated marketing communications. Pyxus officially launched Sept. 12, 2018 , at an investor and analyst event in New York City .
Inspired by the Greek word for compass, the name Pyxus expresses the company's commitment to explore new directions for the benefit of their people, products and the planet. "Our transition to Pyxus International marks a significant milestone in our 'One Tomorrow' transformation journey," said Pieter Sikkel, President, Chief Executive Officer and Chairman of the Board of Directors. "We engaged JWT because we were impressed with the depth and breadth of the agency's strategic capabilities. As we continue to broaden our business portfolio by focusing on consumer-driven agricultural products, JWT's strategic acumen and experience brings tremendous value to this process. Our new organization enables us to be the trusted provider of responsibly produced, independently verified, sustainable and traceable agricultural products, ingredients and services."
J. Walter Thompson Canada's work on the transformation began immediately after a competitive pitch concluded in April and has been led by the agency's Brand Identity Team. "Reimagining the future of Alliance One was the focus of our strategic efforts" said Susan Kim-Kirkland , Global CMO of J. Walter Thompson and CEO Canada and Chicago . "Pyxus International, Inc.'s transition clearly signals that the company is transforming for the future. It is truly an inspiring and ambitious effort we are thrilled to be part of." J. Walter Thompson Canada will continue to support the growth of Pyxus International, Inc. moving forward.
ABOUT PYXUS INTERNATIONAL, INC.
Pyxus International is a global agricultural company with 145 years' experience delivering value-added products and services to businesses and customers. Driven by a united purpose – to transform people's lives, so that together we can grow a better world - Pyxus International, its subsidiaries and affiliates, are trusted providers of responsibly sourced, independently verified, sustainable and traceable products and ingredients. For more information, visit www.pyxusintl.com.
ABOUT J. WALTER THOMPSON WORLDWIDE:
J. Walter Thompson Worldwide, the world's best-known marketing communications brand, has been making pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York , J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. The agency consistently ranks among the top networks in the world and continues a dominant presence in the industry by staying on the leading edge – from hiring the industry's first female copywriter to developing award-winning branded content today. For more information, please visit www.jwt.com and follow us @JWT_Worldwide.
SOURCE Pyxus International, Inc.
View original content to download multimedia: http://www.newswire.ca/en/releases/archive/October2018/17/c7669.html